Can Appointments Redefine Event Success?

CAN APPOINTMENTS REDEFINE EVENT SUCCESS? The Event Scene 28% of 2010 marketing budgets for B2B companies are allocated to industry events million events per year 1.8 205 (conventions, conferences, trade shows, etc.) V million people attend events in the U.S. every year See how many Event Success Used to Be Measured Like This: I didn't spend sessions I too much attended. mопеy EXPENSES COLLATERAL Here are all And I did of the people I met. manage to get a sale! TODAY... Event Success Is Measured This Way: participant engagement and satisfaction increase in increased revenue from existing customers or members customer loyalty in direct revenue generation social media buzz, messages, sentiment change in preference or interest among known prospects acquisition of new prospects, customers or members employee performance improvements meeting cost relative to budget achievement of meeting or event objectives CASUAL RUN-INS Do Your Events Look Like This? TRAVEL COCKTAIL AIMLESS HOUR WANDERING TIME AT meaningful one-to-one engagements НOTEL Get Face-to-Face Organizations are now beginning to recognize the irreplaceable role of face-to-face meetings in solidifying relationships, closing business deals, consulting stakeholders and deciding major policies or strategies. MPI MEETINGS DELIVER WHITEPAPER H Deliver Value with Automated Pre-Scheduled Appointments 1 - Gather Attendee Preferences Make Smart Connections - Book Appointments 4 - Create Meaningful Engagements 95% say face-to-face meetings are essential for long-term business relationships of prospects are converted 40% to new customers through face-to-face meetings of current business would 28% be lost without face-to-face meetings 91% polled said they want Pre-Scheduled Appointments meaningful one-to-one engagements APPOINTMENTS = Lower Funnel Activity Unstructured event/ trade show activity Attendee meeting requests AWARENESS CONSIDERATION - Pre-appointment company / participant awareness I Product / service research 1 Preference setting / choices RESEARCH Live, face-to-face appointment with ENGAGEMENT chosen contacts for 10-60 minutes 1 Event lead follow-up 1 Relationship building - Purchase or desired activity BUY Certain 1.888.CERTAIN I www.certain.com Comprehensive Event Management Platform Saurces: Google 2011 B2B Marketing Outiook Study: Conventionindustryorg, Oxtord Economics USA: HEA, MPY Meetings Deliver Whitepaper: Forbes insight Survey 200aw SALES