Business4Better: The Case for Corporate Community Involvement

The Business Case for Corporate Community Involvement Today a whole new way of doing business is emerging. A movement of corporate social responsibility is being woven into business to drive true community engagement, increase employee loyalty as well as improve business results. Many companies are adding corporate social responsibility into their businesses by utilizing employee core skills as well as an organization's resources for social good. Corporate social responsibility can lead to positive growth for: CUSTOMERS EMPLOYEES BRAND REVENUE 오스 오 $0 MEASUREABLE BUSINESS BENEFITS 83% O Companies with public commitment to ethics of customers trust a company perform better on more if it's socially responsible 3 out of 4 financial measures than those without... 50% 18% ..and they also have I higher profits on average. of young professionals would turn away from an employer that lacked good corporate social responsibility policies COMPETING FOR TALENT – BY THE NUMBERS Employees of companies with corporate community involvement initiatives are more proud of and committed to their employers."2 e Almost 9 of 10 74% employees who are satisfied with their organizations' commitment to corporate social responsibility have high levels of engagement. of volunteers reported that volunteering had a positive effect on their careers, according to a Deloitte and Points of Light Institute national study of white While feel their employers are interested in their well-being. collar workers. In a survey of professional 83%: reported that volunteering developed leadership skills women: More than half reported development in other workplace skills." 78% reported that it developed communication skills Workers Who Are "Very Satisfied" with their jobs: 49% K 26% Those with opportunities for societal contribution at work. Those with no opportunity for societal contribution at work WINNING BRANDS EMBRACE COMMUNITY CSR: Barclays found a correlation between Aetna, Bank of America Manulife Financial and Starbucks CEO Howard and Green Mountain KPMG, among other Schultz credited CCI Coffee Roasters, among with the successful employee participation in corporate community companies, have found statistically significant other companies, have found statistically significant correlations between employee improvement of the company's performance over a two-year period.“ correlations between involvement and employee community job performance. engagement participation and employee retention. community engagement participation/awareness and morale. aetna GREEN MOUNTAIN COFFEE W Manulife STAR BARCLAYS KPMG COFFEE Bank of America Become a Business for Better Imagine your immediate work team adopting a school, your product associated with cleaner oceans, your conference room used for local nonprofit board meetings. The possibilities for doing good from the workplace are endless. And exciting. • Customers flock to products boasting it • Generation Y employees expect it • Employee engagement, talent retention and brand differentiation get a boost from it • Your community benefits from it • Companies such as Aetna, Bank of America and Barclays and Starbucks advocate it Explore the emerging 21st century management discipline: Corporate Social Responsibility (CSR). It's for every business manager. Join other innovative managers at Business4Better. Business4Better UBM 'Brammer, S., Millington, A. & Rayton, B. The contribution of corporate social responsibility to organizational commitment. Int. Journal of Human Resource Management, 18, 1701-1719. 2007 2Stawiski, Sarah, Jennifer J. Deal, and William Gentry. Employee Perceptions of Corporate Social Responsibility and the Implications for Your Organization. Center for Creative Leadership. 2010. 3Deloitte and The Points of Light Foundation. "Deloitte/Points of Light Volunteer IMPACT Survey 2006." 4Markitects and Woman's Way. Power Skills: How Volunteerism Shapes Professional Success. 2006. SNet Impact and Rutgers University study Liepmann, Erica. "Starbucks' Howard Schultz Shares How Volunteer Service Saved The Company." Huffington Post. July 17, 2010.