Business on Telecommunication Network

TMT SECTOR REDESIGN FROM ALL THESE ACTIVITIES OR 'MUDDLE THROUGH’ AS SEPARATE PROJECTS? digital terrestrial switchover (2015-2020) releasing much needed spectrum 4 You Tube submarine capacity landings and distribution 4g mobile auct (2015+) %24 access & affordability priorisation FIXED NETWORK LINK FROM A HOME OR OFFICE IN AFRICA ACCESSING A GOOGLE SERVER IN CALIFORNIA OR SOMEONE CALLING CALIFORNIA Fixed Core National Network (Data/ Voice) International -> network Pole Local Exchange Building Çontent Providers Street cabinet Main NTE« Duct Google Bing Duct Manhole/ Junction Box FIXED ACCESS NETWORK VIA CORE NETWORK TO A RANGE OF OTHER NETWORKS other telerhon network('PSTN) serYconetwork other data networks 01011001 IIO1001 O01I 001 O10011O o101001 l01001 core network (voice) core network (data) access network RADIO ACCESS NETWORKS Satellite Radio Access t. Core Network Radio Access Network Terrestrial radio access A TYPICAL FIXED SATELLITE SERVICE SET UP Uplink Eartch to space Downlink space to space A TYPICAL MOBILE SATELLITE SERVICE SET UP SOURCE Feeder Link Service Links PSTN, Internet etc. 17 TELECOMMUNICATIONS BUSINESS PROCESSES SOURCE Sector Marketing Brand Marketing BRAND Channel Marketing Product Marketing DE VELOPMES Product Management Product Development Finance HR AUSINES Strategy Supply Chain ERATIONS Regulatory Compliance Quality CUSTOMER LIFE CYCLE INITIAL PROVIDE IN SERVICE ACQUIRE END-OF-LIFE Standard Simple Cease moves, adds & changes Complex Trouble Management Upgrade Custom lao Bill Project Migrate Collect Configuration Management Operational Support System NETWORK OPERATIONS Continuous Capacity management Improvement Revenue Assurance UNILEVER, ESPN, MINDSHARE MEDIA 2015 SCENARIO MATRIX SOURCE: UNILEVER Fluid (Anytime, Any place) Tons of Twitter Portal of Me Attention Media buffet Traditional new media Fixed (Some times, Spme places) ILLUSTRATIVE ONION MODEL TO VISUALISE TO INTERROGATE TECHNOLOGY/TELECOMS LAYERS Submarine/ undersea cables Regional/ National backbones <. . IXPS, International Gateways Core Ducts/ Poles Fragmented Access Consolidated