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Business Marketing Through The Years

BUSINESS MARKETING THROUGH THE YEARS 1450 INVENTION of printing press makes print advertising possible 1ST EARLY 1600S BUSINESS CARDS APPEAR 1ST AMERICAN MAGAZINE 1741 PUBLISHED 1835 1ST DIRECT MAIL CAMPAIGN, AD POSTERS become so common 1839 on properties that London bans them done by anti-slavery group The Society 1ST RECORD 1867 of billboard rentals TERM "MARKETING" 1900s begins to appear in business texts RADIO 1922 ADVERTISING BEGINS 1ST U.S. TV AD BROADCAST, 1941 advertising for Bulova Watch Company 1950s STUDY OF MARKETING 1954 increases at universities TV ADS SURPASS RADIO ADS 1970s TELEMARKETING LIFE MAGAZINE BEGINS 1972 shuts down because of decline in print ad sales 1984 APPLE 1985 invests $900,000 in DESKTOP Ridley Scott-directed Super Bowl ad PUBLISHING re-invigorates print ads: $25 billion revenue CANTER AND 1994 SIEGEL JOHN law firm sends AUDETTE first spam message 1995 coins the term "search engine optimization" (SEO) 2000 1ST PPC/ADWORDS COMMERCIAL 36 NETWORK LAUNCHED 2001 launched, prompting the development of mobile marketing CAN-SPAM 2003 Act limits unsolicited commercial emails NATIONAL DO NOT CALL LIST 2003- legislation passed, limiting telemarketing 2004 SOCIAL MEDIA SHORT CODES marketing begins developed for text message marketing 2007 PUSH Google NOTIFICATIONS GOOGLE PANDA Become a feature on 2011 smartphones, allowing update changes SEO rules, favoring social for instant and direct marketing media sharing ONLINE ADVERTISING THE PRESENT AND FUTURE OF MARKETING EMAIL AND MOBILE MARKETING For every $1 spent on email marketing, the average ROI is $40 FROM 2011 TO 2012, the number of email opens on mobile devices grew 82% 35% 59% 73% of smartphone users in the U.S. used their of smartphone users in the U.S. check their of smartphone users in the U.S. have made at least one phones to email on their phones MOBILE RESEARCH EVERY DAY PURCHASE A PRODUCT Mobile marketing industry expected to near $20 billion by 2015 2015 SOCIAL MEDIA MARKETING 46% OF ONLINE SHOPPERS use social media when picking purchases 43% 46% of businesses have gotten of businesses have gotten a customer via LinkedIn a customer via company blog in 36% 52% of businesses have gotten of businesses have gotten a customer via Twitter a customer via Facebook f Social media revenue expected to reach $34 billion by 2016 INFOGRAPHIC PROVIDED BY www.anchorwave.com anchorwave internet solutions Sources: http://www.businessinsider.com/history-of-marketing-part-one-2011-3 http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/history-of-marketing/ http://blog.hubspot.com/blog/tabid/6307/bid/31278/The-History-of-Marketing-An-Exhaustive-Timeline- INFOGRAPHIC.aspx http://en.wikipedia.org/wiki/Television_advertisement#United_States_of_America http://en.wikipedia.org/wiki/National_Do_Not_Call_Registry http://www.mediabistro.com/alltwitter/social-media-marketing-stats_b43558 http://postalmuseumblog.si.edu/2010/07/americas-first-direct-mail-campaign.html http://www.belightsoft.com/products/composer/historytrade.php http://en.wikipedia.org/wiki/Mobile_marketing http://www.eztexting.com/sms-marketing-resources/tips-tricks-articles/history-mobile-marketing.html https://en.wikipedia.org/wiki/3G http://blog.neolane.com/email-marketing-2/14-email-marketing-statistics/ http://www.returnpath.com/resource/email-in-motion/ http://www.thinkwithgoogle.com/mobileplanet/en/ http://adage.com/article/digital/study-mobile-marketing-industry-employ-1-4-million-2015/241328/ http://www.gartner.com/DisplayDocument?ref=clientFriendlyUrl&id=2061016 --++----|| %24 DO-00 DO-00-0

Business Marketing Through The Years

shared by BrittSE on Sep 03
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Find out how online and mobile marketers got to where they are today. Travel back to the 1600s with this fact-packed history of business marketing.

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Anchor Wave

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Business
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