The Business Card Story

THE BUSINESS STORY ABOUT 27,397,260 Unfortunately 88% BUSINESS CARDS ARE PRINTED IN THE US everyday. BUSINESS CARDS are thrown out in less than a week. Tips To Creating Effective Business Cards 1. PURPOSE 2. INFORMATION • Putting too much info can result in losing the recipient's attention due to informațion overload. • Put only relevant info - your name, your cell phone number, fax number, office telephone number, email address, your office address, your company name, your company logo and the services you offer. • Know your purpose- introducing yourself and your business, creating a difference from other competitors in the market, etc. YOUR NAME Professional YOUR ARESS NAME BUSINESS CARD HOLDER 3. SIZE AND WEIGHT COMPALY OF CARD HOLDER • Limit the size of your business card to 3.5° x 2". RELEVANT CONTACT INFO • Anything bigger won't fit in standard card holders and your card may end up in the trash. • Most business cards are printed on 80-pound cover stock. 3.5 inch 4. VISUALS Fonts Make sure the fonts are easy to read and not too small, too fancy, or distorted AAA A • 2 color cards – 1 with background and another for fonts work best. • Don't cover the entire white space. This space allows the recipient to make notes. • Make sure that your business card reflects your image. An artist can use trendy colors and fonts but if you are an investment banker, a sober layout and colors work better, Sans Serif Slab Serif Script Old Style Transitional Modern Blackletter Display Color Whitespace • Use high contrast between the background and the type. Light background with dark type works better. • The company name and logo should be the most prominent. Your Name Company Logo • Your name should be the second most prominent thing on the card. 5. MAKE IT UNIQUE 6. CALL TO ACTION • Craft a short message that offers a discount, directs the recipient to your website, or provides a tip that will be relevant and useful to the reader. • Select a finish which is relevant to your brand. Add finishing features like rounded corners or other die cuts, holes punched through, unusual sizes, embossing, foil accents, and folds. Give us a call for Discounts BRAND 7. USE A PHOTO OR PICTURE • It is advisable to include a good picture of you that gives instant recall or any image that describes your business. Sources: http://statisticbrain.com/business-card-statistics/ http://sbinformation.about.com/od/marketingsales/tp/business-card-rules.htm http://www.cepro.com/article/9_highly_effective_business_cards/ http://www.entrepreneur.com/article/71900 Presented By fagtalt www.auraprint.co.uk Apog