Building A Case For Investing In Startups

OurCrowd Portfolio Reserve: BUILDING A CASE FOR INVESTING IN STARTUPS Diversification is the most basic, 'investment 101' strategy used to hedge risk in any type of investment. Spreading out your cash in multiple ventures can also statistically improve the return on your overall investment portfolio. This rule is especially pertinent when it comes to investing in startups. OurCrowd's Portfolio Reserve enables our investors to easily build diverse, robust startup portfolios that mitigate risk and boost the chances of profitability. Outlined below are some visual stats about the rapid growth of our Portfolio Reserve product since it launched last year in October 2013. Portfolio Reserve Definition The Portfolio Reserve is like a mutual fund of startups, with a few important caveats. The minimum account size for a portfolio reserve is $100,000. The funds sit in escrow and are allocated as the investor sees fit ($10K in 10 companies, for example). With minimal paperwork, Portfolio Reserve helps investors to build a portfolio of startups, to reserve a spot in every investment (even the ones with the highest demand) and to retain the decision to opt out of an investment. OurCrowd's Portfolio Reserve by the Numbers Average Individual Investment of Portfolio Holders Total Amount in Average Amount in each Portfolio the Portfolio Reserve $17,000,000 $18,000 $235,000 Average number of companies Portfolio Number of Portfolios Portfolio investors: 72 above $500K 14 holders 13 Portfolios refilled: 55 invest in: ÁNDALA Portfolio Reserves By Location Canada Baltimore Michigan Germany • = investor Bulgaria UK Chicago Boston Texas NY / NJ Pennsylvania California Venezuela Mexico City Phoenix Switzerland Washington Florida Jerusalem Australia © copyright 2014 www.ourcrowd.com OurCrowd Infographic designed by Pradeep Kumar Gupta for OurCrowd. All rights reserved. www.ourcrowd.com