Briefing Your Exhibition Stand Partner

nimlok presents... exhibiltion and display solutions worldwide How to brief your exhibition stand partner When briefing your exhibilion stand contractor, you should provide and discuss the following information to ensure the design created fits your requirements: Exhibition objectives what constitutes success? Leods, oppointments, engagements, press coveroge, dients entertained, market research conducted - How will you measure ROI? O Broader marketing plans - how do exhibitions form a part of this? O Exhibition schedule and long term exhibiting plans - what type of solution will work best, both now and in the future? O Technical information - show details, stand sizes, and floor plans O Communications plan - will you use same messoge at each exhibition or specific each time dependant on the audience? Will the stand pick up or link to your pre-show campaign? O Exhibition octivity plans (demonstrations, meetings, hospitality, collateral & promo Items) - What will you want to do? O Key features/focus - main USP's of your service or details of your product O Practical wish list - seating, storage, hospitality equipment etc O AV requirements - Plasma screens, touch screen kiosks, ipads - What technology will best help you engage and communicate with your audience? Key Message Interactive Content Secondary Message Height Allow visitors to learn more once they've been drawn onto the stand. Carefully placed more extensive copy can act as a "silent sales Your stand should communicate who you are, what you do and the benefits of your product or service in just a few seconds. "Bilboard design methodology should be considered. Don't just look - touch! Consider integrating interactive technology and media to engage your audience further and deliver your message in a more memorable way Use height to start drawing visitors sooner. Most organisers will allow you to build to 4m high and some even higher. Alternatively, or in addition, you may be able to suspend overhead signage. should be consid Collateral and 360 Branding Highly visible branding helps visitors identify or find you from around the exhibition hal. Have you got every angle covered? person". Promotional Items Consider how you will use collateral at a show. 70% ends up being thrown away. so think of something that will make it back Data Capture A business card in a glass bowl is nof o lead! Design your own paper or digital lead form to ensure you've all the data you require. Use tick boxes to speed up qualification and have a stapler to hand so that if your prospect has a card, you can attach it to or to your prospects desk or offer to send if after the event to encourage the prospect to give contact information. Metlife Metlie Awuran intad Canstue TAKNOOND Colour Consider the physiological effects of colour and how it sove more time for talking business and noling detail. Think about how you can make your post show follow up as relevant and personal through the data you collect con be applied to architecture, graphics, flooring furniture and lighting Metie Staff Your stand staff play the most crucial part in the success of your exhibition. Fully brief your stand statf prior to the event so that they understand your objectives for being at the show the investment you've made, the staffing rota and what is expected of them. Meeting Areas If meefing areas are required consider where theyll be placed and whether they'l need partial or full privacy to make your visitors feel comfortable. Barriers Graphic Design Remember, a picture speoks a thousand words! Select and apply bold and impactful images to draw interest and convey your brand message. Avoid unnecessary physical barriers - you want visitors to access your stand easily and to feel comfortable, so keep it open and consider visitor flow. AV Content Content is king with audio visual. Keep content simple delivering your message clearly within a short loop. Remember, animations or video have more draw than a slide show. Remember - your goal is to create an inviting design and clear message. Ask yourself: "Would I stop at this stand?