Breaking Down Trade Show Marketing

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Trade shows and trade show displays have a science behind them that most casual visitors never see. This infographic begins to explain some of the basics that every trade show attendee and trade show presenter should be aware of. What are the types of trade show booths? What layouts are available for the presenter? What advantages does trade show marketing have over other advertising campaigns? Learn more about the decay effect and advertising lag and how trade show advertising is affected.
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http://blog.monsterdisplays.com/2011/03/breaking-down-trade-show-displays/
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