Breaking Down America's Gift Card Craze

ULTIMATE Coupons.c .com BREAKING DOWN AMERICA'S GIFT CARD CRAZE Gift cards are the most MIIIIIIIÄ requested gift for 2011 Holiday shoppers are expected to spend 8 out of 10 shoppers will give gift cards this year, thanks to e-gifting, instant Facebook delivery, personalized video and mobile giving options. $155.43 Iceland Americans are expected to buy $11.9 bil. Zimbabwe $27.8 billion $4.4 bil, on average for gift cards this season worth of gift cards this year More than the GDPS of 117 countries, including: Botswana $26.6 bil. Average spending is expected to be the highest since 2007 Average amount spent per gift card Men vs. Women: Percentage of people who buy gift cards Who spends more? This season 80.2% This season $43.23 Men $164.24 2010 77.3% 2011 $41.48 Women $147.06 What gifts cards will people buy for friends and family? Why do people choose to buy gift cards? Why do some people decide not to buy gift cards? Bookstores |19.8% 38.7% 15.9% 26.1% 46.4% Department stores Too impersonal Coffee shops 17.4% 18.2% Restaurants Allows the recipient to select their own gift 33.8% Concerned about fees and expiration dates Entertainment 9.1% venues 13% 19.4% Prefer sale items that (movies or music) Discount stores Easier & faster to buy stretch their dollar further Sources: http://www.retailingtoday.com/article/nrf-gift-card-spending-reach-278-billion-holiday-season; http://www.bizjournals.com/washington/news/2011/11/16/report-most-americans-are-already.html; http://www.nationmaster.com/graph/eco_gdp-economy-gdp BEST BUY Walmart BARNES &N ARGET Walma. -max bW Walmart TAR RES SOwfL HEATRES *mac TJ-max TARGET *macys *macy macys ATRES mc. RNES&NOBL * Heu BES BU NOBLE Walmart BEST UY