Brand Value Creation

Brand Value Creation What is Brand Value ? How Brand Value is Created ? Factors playing important role in creating brand value of a product: The premium that accrues to a brand from customers who are willing to pay extra for it is Brand Value Quality: A vital ingredient of a good brand. £0.30 SWISS QUALITY CAFFE To get your Brand Identity designed, you may contact LogoDesignTeam.com NERO ROLEX COFFE Best quality materials v Inventive design V Long-term high performance The most accurate timepieces THE ITALIAN Logo DesignTeam, COMPANY astarbachs CREATIVE TEAM FOR CREATIVE PROJECTS £2.20 £2.50 Positioning: The position a brand occupies in a market in the minds of consumers. Elements behind the Foundation of Corporate Branding: Perceptual Map Clothing gh Status 0.60 There are three elements 040 behind corporate branding and they are defined as : V. BOSS 0.20 Cavin Klein RAu LuN Inconspicuous -1.00 0.00 0.00 -1.50 -0.50 REBRANDING Conspikuous - celio* Corporate Images HM ZARA CHANGES TO THE LOGO DESIGN The outside world's overall impression of the company Low Status CHANGES TO THE PACKAGE DESIGN Strategic Vision Repositioning: The internal values O beliefs and basic Repositioning occurs when a brand tries to change its market position to reflect a change in CHANGES TO THE MARKETING CAMPAIGNS assumptions. consumer's tastes. Organizational Culture Target: Reach a younger PROMOTION OF THE REBRANDING INTO THE MARKET A Mercedes-Benz What the company will achieve in the future. target group and Buyers today: older and attract more women, without getting distant to the mainly men. Brand Value Creation through Logo Designing existing target group. HOW? Fashion (Mercedes-Benz Fashion Week) as a communication platform Logo Designing forms an important part of brand value creation. Following are the amount spent by brands on Logo Designing Long-term Perspective: Building customer awareness, communicating the brand's message and creating customer loyalty takes time. Hence its required to invest in the brand over the long-term. bp ANZ $1 million ONE $15 million £136 million £1.2 million PEPSI ANZ BP HELIOS BBC ONE Total Media Ad Spending Worldwide, 2010 billions $100 million accenture $1.4 million starz 700 - posten $25 million $55 million $529.5 $552.5 $579.8 $603.1 $475.7 45 (+ 6.6%) (+4.3%) (+ 4.9%) (+ 4%) 600- ACCENTURE TRANSLINK $496.9 STARZ POSTEN 500- 400- 300 2011 2012 2014 2015 Note: Including directories, Internet, magazines, newspapers, outdoor, radio and TV. Source: eMarketer, June 2011 1+ million Goo Internal Marketing: resumes received per year The whole business, "internal" as well, should understand the brand values and positioning. Google - one of the most desirable companies to work at: Hundreds of Free Gym Company vacation Child care Shuttle recreational gourmet facilities 20% of Service time on independent projects food Advertising personal S Image Promotional mix: Communication: All elements of the promotional mix need to be used to develop and sustain customer perceptions. Sales Relations Public Source: www.graphicdesignblog.org Designed by : Info Graphic DESIGN TEAM U orate Direct M