Boost Your Email Results with Killer Subject Lines

Boost Your Email Results with Killer Subject Lines When your readers are faced with a cluttered inbox, they look to two immediate indicators when sclecting which cmails to open, the "from" address and the “subject" line. If they recognize and trust you, your email has a better chance of being read. But that doesn't mean you are guaranteed an open. It just means you have one or two extra critical seconds to persuade your reader to open your email with an enticing and interesting subject line. •.. .... Why is the subject line so important? Your subject line is one of the main things you can change to influence your recipient's behavior. It is the deciding factor on whether or not your readers will open your email campaigns. INK Do Ask questions Leverage localization Entice your audience with excitement and mystery Keep it consistent and also keep it short and simple Don't Use a lot of symbols *#@%^%&*) Use spammy words like free, mortgage, cash bonus USE ALL CAPS Use sales ge. This belongs at the used car lot, not in your subject line. Test, Test, Test! Create an A/B split test on multiple x+y subject lines and then watch in real time as 3 variations go head-to-head to quickly see 4v- 4/3 T which email campaign performs the best. Subject lines with less than 10 characters had the highest open 5 1% rate at 51% •.. . Fun Fact For B2B publishers, emails with the content subject keywords "breaking" and "alert" performed best. "forecast" and "report" performed less well. Research has shown that the top five birthday subject lines based on open rates are: I. A special gift for your birthday 2. Happy Birthday [FIRSTNAME] 3. Happy Birthday From [Company] 4. Your Special Birthday Bonus 5. A spccial giN of 20% off for your birthday Tips: Classic words like "sale" It's been said that words Keep it short - 35% of and "half price" work well like "cheap" and "free" emails are now opened on as they seem less assertive give off the impression of mobile devices, which than others such as "buy". low value and quality typically display only which can translate to a five to six words. drop in opens and clicks. SALE SALE SALE FREE SALE GALE SALE .. campaigner Sources: Adestra, Key Metrics, Experian Marketing Services EMAIL INTO REVENUE