Blogging for Business, Blogging for Profit

BLOG BLOGGING and what it means for YOUR BUSINESS BLOG NEWS WHAT IS A BLOG? blog [blawg, blog] noun, 1. a Web site containing the writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other Web sites. verb, 2. to maintain or add new entries to a blog. DID YOU KNOW (BLOG IS SHORT FOR WEBLOG? The term "blog" was not coined until the late 1990s. TOP 7 BLOGGING PLATFORMS + FEATURES free & open premade template traffic social networking options developer hosted post preview stats source tumblr. ETypePad O MOVABLE TYPE LIVEJOURNAL Drupal O BLOGGER www.blogger.com 5 MOVEABLE TYPE DRUPAL www.drupal.org TUMBLR www.tumblr.com www.movabletype.org launched: 1999 launched: 2007 launched: 2001 launched: 2001 6 livejournal www.livejournal.com WORDPRESS TYPEPAD www.wordpress.com www.typepad.com launched: 2003 launched: 2003 launched: 1999 WHO IS BLOGGING? 43% 9 40% 79% 81% Male Female ở 60% College Degrees Graduate Degrees Blogging for more than 2 years HOBBYIST SELF-EMPLOYED PART-TIME CORPORATE Blogs for fun, no income reported from blogging, and measures success by personal satisfaction Blog full-time for a company, blog to share their exper- tise, and most likely to have worked in Blog full or part time for their own Blog to supplement their income or as company part of their job and measure success by traffic traditional media HOW BLOGGING CAN HELP YOUR BUSINESS KEYWORD TAG HUMANIZE YOUR BRAND MARKETING INTEGRATION SEO MARKET SEGMENTATION CUSTOMER ENGAGEMENT SIGN OF ACTIVITY RE-PURPOSE THE CONTENT WHAT DOES IT ALL MEAN? • Marketing Integration: Turn content from your blog into sales and marketing materials. • SEO: Search Engine Optimization - Having an active, relevant blog can have a powerful impact on search engine ranking. • Humanize Your Brand: There is probably no more powerful and cost-effective way to show the "soft" side of your business than storytelling through a blog. • Sign Of Activity: A current blog confirms that your website is updated and relevant. • Customer Engagement: Creating a dialogue with your customers can lead to powerful business benefits. Why not have customers contribute posts? • Re-Purpose the Content: Your blog content can be cost-effectively re-purposed for newsletters, eBooks and other publications. • Market Segmentation: Many companies (especially in high tech) have multiple blogs to reach customers by different interest, demographic or geography. • Keyword Tag: A meta tag that allows the author to emphasize the importance of strategic words and phrases used within a Web page. HOW FREQUENTLY MOST BUSINESSES BLOG? 45% Two or three times per week 27% At least once a week 13% Once every few weeks 15% Once or twice a day A 61% 80% of U.S. online consumers have of U.S. online consumers made a purchase based on recommendations from a blog trust information and advice from blogs TOP EARNING BLOG$ RANK WEBSITE MONTHLY REVENUE MAIN INCOME The Huffington Post $2,330,000 Pay Per Click Mashable $560,000 Advertising Banners Perez Hilton $450,000 Advertising Banners Techcrunch $400,000 Advertising Banners Smashing Magazine $190,000 Advertising Banners Timothy Sykes $150,000 Affiliate Sales Gothamist $110,000 Pay Per Click Tuts Plus $110,000 Membership Area Car Advice $70,000 Advertising Banners 10 Venture Beat $62,000 Pay Per Click • Pay Per Click: (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. • Advertising Banners: This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. • Affiliate Sales: Commission for customer referrals online. • Membership Area: Membership blogging provides recurring income. Membership blogs have the potential to provide their owners with full-time income. www.skyboxcreative.com twitter: @skybox_creative facebook.com/skyboxcreativeinc GRAPHIC DE SIGN SKYBOX° CREATIVE and research by: © Copyright 2013 Skybox Creative. All Rights Reserved. Sources: Wikipedia, Businessesgrow.com, Onlineincometeacher.com, Elliance.com, Fowtown.com, Royal.pingdom.com, Allinfographics.org