Blog Stats

Bogging STATS 31% There are 31% more bloggers today than there were three years ago. (1) 46% 46% of people read blogs more than once a day. (2) 13к Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (3) 40% Nearly 40% of US companies use blogs for marketing purposes. (1) 840% 840% of inbound marketers-compared to only 9% of outbound marketers -cite organic sources (blogging, SEO, social media) as rising in importance. (3) 82% of marketers who blog daily acquired a customer using their blog, as opposed 82% to 57% of marketers who blog monthly. (4) 79% of companies that have a blog report a positive ROI for inbound marketing 79% in 2013. (4) B2B companies place a higher value on educational formats like blogging and webinars, whereas B2C's are slightly more willing to experiment with advanced digital formats like interactive content and online tools. Infographics were also preferred.(3) Sources: (1) eMarketer, August 2010 (2) HubSpot Science of Blogging, 2010 (3) HubSpot State of Inbound, 2014 (4) HubSpot State of Inbound, 2013 SIXDegrees (520) 572-2390 Digital Media Diglital Media WWW.SixDegreesDigitalMedia.com