Black Friday 2010: The Rebound Slows

BLACK FRIDAY 2010 mint.com THE REBOUND SLOWS RETAIL GROWTH DECLINES 18% GENERAL TARGET SEARS 15% CLOTHING AEROPOSTALE J-CREW 12% ELECTRONICS BEST BUY FRY'S 6% Last year's rebound in retail saw a slow decline in 2010. While user spending was still growing from 2008 lows, it ap- pears to be balancing itself out to 'new normal' levels. Q3 saw O 3% 0% the largest drop, as shoppers prepare for holiday spending. Q1 2010 Q2 2010 -3% Q3 2010 1 MINT SHOPPING INDICES RETAILERS INCLUDED IN INDICES: - GENERAL: ELECTRONICS: - CLOTHING: - Banana Republic | Gap JCPenney | Kohl's Macy's | Nordstrom Old Navy | J.Crew TJ Maxx | Victoria's Secret Newegg Best Buy Fry's Electronics CompUSA RadioShack Wal-Mart Target BJ's Wholesale Club Costco Sam's Club 190 GENERAL 2009 180 2010 170C CLOTHING 160 2009 2010 150 ELECTRONICS 2009 2010 140 We compiled a basket of major retailers in each sector, giving 130 120 an indication of how each indus- try will fare this holiday season. 2010 spend topped last year's numbers in O1 and Q2, but equalized to near 2009 levels in Q3. 110 100 90 Q1 Q2 Q3 Q4 LUXURY FOLLOWS SUIT 40% NORDSTROM 35% SAKS 30% NEIMAN MARCUS 25% BANANA REPUBLIC 20% 15% High-end retailers show similar trends to their traditional retail counterparts, experiencing a slow decline in growth over the first three quarters of 2010. 10% 5% Q1 2010 Q2 2010 Q3 2010 SOURCE: MINT.COM CHANGE IN SPENDING PER USER '09-'10 CHANGE IN SPENDING PER USER '09-'10 CHANGE IN SPENDING PER USER '09-'10