The Bitcoin Shopping List

#FUTUREDFMONEY THE BITCOIN SHOPPING LIST- Bitcoin is emerging as a serious contender in the financial space. We surveyed 2,065 UK consumers to find out their attitudes. We found that: 57% Had heard of bitcoin 57% 05% 18% 5% Had either acquired or used bitcoin A further 18% would consider using bitcoin Crypto-currencies such as bitcoin are growing. But what does it really mean in the context of our daily shopping habits? We've looked at 40 items ranging from a Mars bar to a luxury Mayfair pad, comparing the prices in £s and bitcoin. Daily Essentials BTC The Sun newspaper 0.30 0.0007 A pint of milk A loaf of bread 0.48 0.0011 1.00 0.0024 2.5kg bag Maris Piper potatoes Supermarket teabags (80) Large pack of Cathederal City Cheddar Fish Fingers (box of 20) 2.25 0.0054 2.29 0.0055 3.75 0.0089 4.00 0.0095 Tesco Whole British Chicken 5.00 0.0119 Case of Stella Artois ( 12 bottles) bottle of Tesco's Finest Champagne 9.00 0.0214 24.99 0.0595 Out & About BTC A Mars Bar 0.55 0.0013 A can of Coke A pint of beer (Hobgoblin) A Starbucks latte (large) big Mac meal (medium) A large takeaway pizza Taxi home from a night out A round of drinks in the pub A family meal at Harvester 0.85 0.0020 3.50 0.0083 2.75 0.0065 3.79 0.0090 11.99 0.0285 14.00 0.0333 30.00 0.0714 40.00 0.0952 Dinner for two at Purnells 247.50 0.5893 Travel & Leisure BTC 2 coffees in a London café 6.95 0.0165 Off peak Tube travel card Return ticket Birmingham to London (off peak) A tank full of diesel (501) Family tickets to Madame Tussauds ( 2 adults, 2 children) Afternoon Tea at the Ritz (for 2) 4 tickets to Les mis (Dress Circle) 2 flights to Barcelona Romantic Paris break for 2 8.90 0.0212 58.75 0.1399 74.20 0.1767 111.69 0.2659 120.00 0.2857 155.40 0.3700 186.96 0.4451 683.92 1.6284 A tamily holiday to Spain ( tlights, accomodation, transters) 916.00 2.1810 Bigger ticket items BTC Game of Thrones S3 Box Set 25.00 0.0595 A pair of Diesel jeans Sage Food Mixer (by Heston) Pair of Manolo blahniks (Rocco studded toe-sandal) monthly mortgage payment First class return for two London - New York New VW Golf (SE, 5 door) A flight into space with Virgin Galactic 2 bedroom apartment, the Cube birmingham Mews house, Mayfair, London 120.00 0.2857 399.99 0.9524 532.98 1.2690 900.00 2.1429 12,600.00 30.0000 20,135.00 47.9405 156,250.00 372.0238 347,500.00 827.3810 6,950,0 .00 16547.6190 Prices based on a rate of 1 bitcoin = £420.00. So what will it take to make bitcoin mainstream? 1 Technical improvements: security and reliability need addressing Better Usability: needs to be simple enough for anyone to use Simpler Language: its indivisibility is both a strength and a weakness. Needs to work in terms everyone can understand Regulatory Approval: the regulators need to embrace crypto-currencies not ignore or ban them. They're here to stay. #FUTUREOFMONEY www.Clarity-Comms.co.uk clarity Infographic & Clarity logo © Clarity PR Ltd. 2014. All other logos © respective trademark owners. Prices based on online and offline retail prices February 2014.