Beware of Creepy PR

REMARE OF GREEPY PR.. Excessive Follow-up: Give reporters time to digest Rambling Releases: No one will read a five-graph monster mash Typos & Misspellings: Horrifying for your company & client Not Doing Homework: Has the reporter already covered it? Jargon-ifying: Only ghouls "leverage' and are 'industry-leading" Spraying & Praying: Think quality over quantity when pitching Stalking Via Cel: Unless requested by reporter, beware! Keeping Undead Hours: Unless on deadline, give reporters downtime Being Too Pushy: Know when 'no' really means no Pitching & Ditching: Don't dig your grave by swapping in junior execs perkett PR Take away the Scare Factor with PPR