Benefits of Using Promotional Products in Tradeshows

PROMOTIONAL PRODUCTS HOW TO BUILD BRAND RECOGNITION AT TRADESHOWS? PLAN STRATEGICALLY FOR THE SHOW DETERMINE YOUR BUDGET PLAN YOUR STRATEGY SEND OUT INVITES TO ATTENDEES OFFER PRODUCTS TO ATTENDEES SELECT PRODUCTS THAT COMPLEMENT AT THE BOOTH YOUR BRAND ANALYZING THE BENEFITS OF PROMOTIONAL PRODUCTS 72.5% 60% 63% 42% 72.5% - EXHIBIT FELT BRAND VISIBILITY HAD IMPROVED 63% - SAW AN INCREASE IN BOOTH TRAFFIC 60% - RECIPIENTS SAID THEY DID BUSINESS WITH THE ADVERTISER 42% - HAD A FAVORABLE BRAND IMPRESSION WAYS TO MEASURE THE EFFECTIVENESS OF PROMOTIONAL PRODUCTS Tradeshow professionals measure the success of using promo products using following parameters: 56% 40% Reported increase in sales 25% Increased traffic at the booth Consumer retention PROMOTIONAL PRODUCTS IN SALES AND MARKETING CAMPAIGNS Purpose why promotional products were purchased? How promo products are used? 73% To distribute to attendees at tradeshows and conferences 69% To distribute as giveaways 63% To enhance brand awareness and better sales PD Promo DIRECT f : facebook.com/promodirect E : twitter.com/promodirect For more infographics visit: TOLL FREE Promotional Products Logo Apparel Business Gifts - Marketing Materials V : Blog.promodirect.com 800-748-6150 FFECT2_Sales9620Power%20Tool.PDF