Benefits of Investing in Email Marketing

Benefits of Investing in Email Marketing Email Marketing is alive of online consumers 95% 91% use email and There are more than 3.2 BILLION check their email at least once a day. email accounts today. while and 66% 66% 40% of Gmail messages are opened in mobile devices of all "Unique Clicks" happen on mobile. of all "Unique Opens" The majority of transactions will take place on the web, Mobile email already accounts for 13% 1 New mesuage Revenue Generator Companies using email to nurture leads generate 50% more sales-ready leads and at 33% 20% lower cost. And nurtured leads, on average, produce a Email marketing yields an average increase in sales opportunities compared to non-nurtured leads. 4,300% return on investment for businesses in the United States. For EVERY $1SPENT on email marketing, the average return on investment is Small business owners estimate $44.25 that getting an extra hour in their day back from doing their own email marketing (and other activities) is worth $273/HOUR In a recent study by Blue Kangaroo 70% of recipients said they've used coupons and discounts from promotional email. Email conversion rates are three times higher than social media, with a 17% Lat higher value in the conversion. Invest Well Email is nearly 40 TIMES BETTER than Facebook and Twitter at acquiring 17% 95% customers. of people say they always open emails from their favorite companies. of those who opt into email messages from brands find these messages somewhat or very useful. You have just 3-4 SECONDS to grab your readers' attention and interest them enough to open and read your email. 77% Prefer to receive promotional content through email, while only 0% 4% prefer promotional content through Facebook, and Linkedin users have tolerance for promotional messages Sources: http://smbreviews.com/articles/optimizing-your-email-marketing-campaigns/ http://www.pardot.com/blog/the-2015-email-marketing-landscape/ http://www.outboundengine.com/blog/20-shocking-email-marketing-stats-business-owners-know/ https://www.salesforce.com/blog/2013/07/email-marketing-stats.html http://www.forbes.com/fdc/welcome_mjx.shtml http://www.searchenginejournal.com/why-smbs-should-invest-in-email-marketing/66227/