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Banks and Brazilians in Social Networks

In relation to Banks and Brazilians in social networks Increasingly, Brazilians are using social networks as a way to contact their banks. With this in account, eCMetrics - in partnership with eCGlobal Solutions - conducted a survey with 569 Internet users in Brazil, in all states around the country, between the age of 18-72 years old in order to examine the relationship between consumers and banks in social networks. See results below: In which bank do you have an account? 22,3% 21,9% 21,4% Itaú Can you easily communicate with your bank without leaving home? 83,3% 16,7% Have you used the support service of your bank over the internet? 66% 34% You Tub Do you remember seeing the profile of your bank or another bank on any social networks? 43% 57% Which banks do your remember seeing in social networks? 23,2% 19,6% Itaú 17,9% Do you use social networks to contact your bank? 22,5% $ 77,5% Is it important to you that your bank have a presence in social networks? 53% 47% Which is the main social 48% 29% 16% network that you use to f 8+ contact your bank? What type of activities do you do when you access the profile of your bank? O Ask question 29,3% O Solve problems 18,7% O Check out what is new 17,9% Are you a fan of the Facebook Fanpage of your bank? 51% 49% What would you suggest to improve or develop communication between you and your bank through social networks? - ENGAGEMENT: Create more relevant content to interact (on several issues and on social responsibility, etc.). Send invitations to join the fanpage, follow the bank on Twitter... etc. - PROMOTIONS: Promoting campaigns (sweepstakes, incentives, gifts, etc.). ONLINE CLIENT ASSISTANCE: Quick response to questions posted/published, as a way to help solve problems without going to the branch. Send direct messages through Facebook, to respond to specific issues of any client and a SMS is sent to confirm that the messaged was replied to, for example. Have an individual chat to solve quick questions, as a SAC. - BANK-WARNINGS: To use the social networking as a way to notify customers about updates such as: Prices, Services changes, customer service (For ex. New account manager), working hours on holidays and so on, send messages though Facebook with these updates. Infographic created by: Methodology The online survey was conducted by eCMetrics, in partnership with eCGlobal Solutions, using ecGlobal's online consumer community (www.ecglobal.com), with almost 300,000 Brazilian users, representing a universe of Internet users in Brazil. Amongst the participants, 569 internet users, male and female from all states around the country, aged between 18 and 72 years old. The sample size provides a margin of error of 2.5% and a confidence level of 95%. Brmet eCMetrics social media solutions www.ecmetrics.com @ecmetrics [email protected] São Paulo: +55-11- 4063-7401 Salvador: +55-71-3334-3864 In relation to Banks and Brazilians in social networks Increasingly, Brazilians are using social networks as a way to contact their banks. With this in account, eCMetrics - in partnership with eCGlobal Solutions - conducted a survey with 569 Internet users in Brazil, in all states around the country, between the age of 18-72 years old in order to examine the relationship between consumers and banks in social networks. See results below: In which bank do you have an account? 22,3% 21,9% 21,4% Itaú Can you easily communicate with your bank without leaving home? 83,3% 16,7% Have you used the support service of your bank over the internet? 66% 34% You Tub Do you remember seeing the profile of your bank or another bank on any social networks? 43% 57% Which banks do your remember seeing in social networks? 23,2% 19,6% Itaú 17,9% Do you use social networks to contact your bank? 22,5% $ 77,5% Is it important to you that your bank have a presence in social networks? 53% 47% Which is the main social 48% 29% 16% network that you use to f 8+ contact your bank? What type of activities do you do when you access the profile of your bank? O Ask question 29,3% O Solve problems 18,7% O Check out what is new 17,9% Are you a fan of the Facebook Fanpage of your bank? 51% 49% What would you suggest to improve or develop communication between you and your bank through social networks? - ENGAGEMENT: Create more relevant content to interact (on several issues and on social responsibility, etc.). Send invitations to join the fanpage, follow the bank on Twitter... etc. - PROMOTIONS: Promoting campaigns (sweepstakes, incentives, gifts, etc.). ONLINE CLIENT ASSISTANCE: Quick response to questions posted/published, as a way to help solve problems without going to the branch. Send direct messages through Facebook, to respond to specific issues of any client and a SMS is sent to confirm that the messaged was replied to, for example. Have an individual chat to solve quick questions, as a SAC. - BANK-WARNINGS: To use the social networking as a way to notify customers about updates such as: Prices, Services changes, customer service (For ex. New account manager), working hours on holidays and so on, send messages though Facebook with these updates. Infographic created by: Methodology The online survey was conducted by eCMetrics, in partnership with eCGlobal Solutions, using ecGlobal's online consumer community (www.ecglobal.com), with almost 300,000 Brazilian users, representing a universe of Internet users in Brazil. Amongst the participants, 569 internet users, male and female from all states around the country, aged between 18 and 72 years old. The sample size provides a margin of error of 2.5% and a confidence level of 95%. Brmet eCMetrics social media solutions www.ecmetrics.com @ecmetrics [email protected] São Paulo: +55-11- 4063-7401 Salvador: +55-71-3334-3864 In relation to Banks and Brazilians in social networks Increasingly, Brazilians are using social networks as a way to contact their banks. With this in account, eCMetrics - in partnership with eCGlobal Solutions - conducted a survey with 569 Internet users in Brazil, in all states around the country, between the age of 18-72 years old in order to examine the relationship between consumers and banks in social networks. See results below: In which bank do you have an account? 22,3% 21,9% 21,4% Itaú Can you easily communicate with your bank without leaving home? 83,3% 16,7% Have you used the support service of your bank over the internet? 66% 34% You Tub Do you remember seeing the profile of your bank or another bank on any social networks? 43% 57% Which banks do your remember seeing in social networks? 23,2% 19,6% Itaú 17,9% Do you use social networks to contact your bank? 22,5% $ 77,5% Is it important to you that your bank have a presence in social networks? 53% 47% Which is the main social 48% 29% 16% network that you use to f 8+ contact your bank? What type of activities do you do when you access the profile of your bank? O Ask question 29,3% O Solve problems 18,7% O Check out what is new 17,9% Are you a fan of the Facebook Fanpage of your bank? 51% 49% What would you suggest to improve or develop communication between you and your bank through social networks? - ENGAGEMENT: Create more relevant content to interact (on several issues and on social responsibility, etc.). Send invitations to join the fanpage, follow the bank on Twitter... etc. - PROMOTIONS: Promoting campaigns (sweepstakes, incentives, gifts, etc.). ONLINE CLIENT ASSISTANCE: Quick response to questions posted/published, as a way to help solve problems without going to the branch. Send direct messages through Facebook, to respond to specific issues of any client and a SMS is sent to confirm that the messaged was replied to, for example. Have an individual chat to solve quick questions, as a SAC. - BANK-WARNINGS: To use the social networking as a way to notify customers about updates such as: Prices, Services changes, customer service (For ex. New account manager), working hours on holidays and so on, send messages though Facebook with these updates. Infographic created by: Methodology The online survey was conducted by eCMetrics, in partnership with eCGlobal Solutions, using ecGlobal's online consumer community (www.ecglobal.com), with almost 300,000 Brazilian users, representing a universe of Internet users in Brazil. Amongst the participants, 569 internet users, male and female from all states around the country, aged between 18 and 72 years old. The sample size provides a margin of error of 2.5% and a confidence level of 95%. Brmet eCMetrics social media solutions www.ecmetrics.com @ecmetrics [email protected] São Paulo: +55-11- 4063-7401 Salvador: +55-71-3334-3864 In relation to Banks and Brazilians in social networks Increasingly, Brazilians are using social networks as a way to contact their banks. With this in account, eCMetrics - in partnership with eCGlobal Solutions - conducted a survey with 569 Internet users in Brazil, in all states around the country, between the age of 18-72 years old in order to examine the relationship between consumers and banks in social networks. See results below: In which bank do you have an account? 22,3% 21,9% 21,4% Itaú Can you easily communicate with your bank without leaving home? 83,3% 16,7% Have you used the support service of your bank over the internet? 66% 34% You Tub Do you remember seeing the profile of your bank or another bank on any social networks? 43% 57% Which banks do your remember seeing in social networks? 23,2% 19,6% Itaú 17,9% Do you use social networks to contact your bank? 22,5% $ 77,5% Is it important to you that your bank have a presence in social networks? 53% 47% Which is the main social 48% 29% 16% network that you use to f 8+ contact your bank? What type of activities do you do when you access the profile of your bank? O Ask question 29,3% O Solve problems 18,7% O Check out what is new 17,9% Are you a fan of the Facebook Fanpage of your bank? 51% 49% What would you suggest to improve or develop communication between you and your bank through social networks? - ENGAGEMENT: Create more relevant content to interact (on several issues and on social responsibility, etc.). Send invitations to join the fanpage, follow the bank on Twitter... etc. - PROMOTIONS: Promoting campaigns (sweepstakes, incentives, gifts, etc.). ONLINE CLIENT ASSISTANCE: Quick response to questions posted/published, as a way to help solve problems without going to the branch. Send direct messages through Facebook, to respond to specific issues of any client and a SMS is sent to confirm that the messaged was replied to, for example. Have an individual chat to solve quick questions, as a SAC. - BANK-WARNINGS: To use the social networking as a way to notify customers about updates such as: Prices, Services changes, customer service (For ex. New account manager), working hours on holidays and so on, send messages though Facebook with these updates. Infographic created by: Methodology The online survey was conducted by eCMetrics, in partnership with eCGlobal Solutions, using ecGlobal's online consumer community (www.ecglobal.com), with almost 300,000 Brazilian users, representing a universe of Internet users in Brazil. Amongst the participants, 569 internet users, male and female from all states around the country, aged between 18 and 72 years old. The sample size provides a margin of error of 2.5% and a confidence level of 95%. Brmet eCMetrics social media solutions www.ecmetrics.com @ecmetrics [email protected] São Paulo: +55-11- 4063-7401 Salvador: +55-71-3334-3864 In relation to Banks and Brazilians in social networks Increasingly, Brazilians are using social networks as a way to contact their banks. With this in account, eCMetrics - in partnership with eCGlobal Solutions - conducted a survey with 569 Internet users in Brazil, in all states around the country, between the age of 18-72 years old in order to examine the relationship between consumers and banks in social networks. See results below: In which bank do you have an account? 22,3% 21,9% 21,4% Itaú Can you easily communicate with your bank without leaving home? 83,3% 16,7% Have you used the support service of your bank over the internet? 66% 34% You Tub Do you remember seeing the profile of your bank or another bank on any social networks? 43% 57% Which banks do your remember seeing in social networks? 23,2% 19,6% Itaú 17,9% Do you use social networks to contact your bank? 22,5% $ 77,5% Is it important to you that your bank have a presence in social networks? 53% 47% Which is the main social 48% 29% 16% network that you use to f 8+ contact your bank? What type of activities do you do when you access the profile of your bank? O Ask question 29,3% O Solve problems 18,7% O Check out what is new 17,9% Are you a fan of the Facebook Fanpage of your bank? 51% 49% What would you suggest to improve or develop communication between you and your bank through social networks? - ENGAGEMENT: Create more relevant content to interact (on several issues and on social responsibility, etc.). Send invitations to join the fanpage, follow the bank on Twitter... etc. - PROMOTIONS: Promoting campaigns (sweepstakes, incentives, gifts, etc.). ONLINE CLIENT ASSISTANCE: Quick response to questions posted/published, as a way to help solve problems without going to the branch. Send direct messages through Facebook, to respond to specific issues of any client and a SMS is sent to confirm that the messaged was replied to, for example. Have an individual chat to solve quick questions, as a SAC. - BANK-WARNINGS: To use the social networking as a way to notify customers about updates such as: Prices, Services changes, customer service (For ex. New account manager), working hours on holidays and so on, send messages though Facebook with these updates. Infographic created by: Methodology The online survey was conducted by eCMetrics, in partnership with eCGlobal Solutions, using ecGlobal's online consumer community (www.ecglobal.com), with almost 300,000 Brazilian users, representing a universe of Internet users in Brazil. Amongst the participants, 569 internet users, male and female from all states around the country, aged between 18 and 72 years old. The sample size provides a margin of error of 2.5% and a confidence level of 95%. Brmet eCMetrics social media solutions www.ecmetrics.com @ecmetrics [email protected] São Paulo: +55-11- 4063-7401 Salvador: +55-71-3334-3864

Banks and Brazilians in Social Networks

shared by eCGlobalSolutions on May 25
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Increasingly, Brazilians are using social networks as a way to contact their banks.

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