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Back In Black

BACK in BLACK HOW SHOPPERS ARE PREPPING FOR THIS YEAR'S BLACK FRIDAY. While most Americans plan to spend a relaxing night at home after the traditional Thanksgiving feast, others are gearing up for another tradition altogether, one that will lead to a sleepless night full of savings. Black Friday 2011 typically begins at 4 a.m. on November 25, when retailers slash their prices in stores and online, and consumers prepare to battle each other for the best holiday savings. Here we take a look at how Black Friday is shaping up. of U.S. adults plan to shop in stores or online on Black Friday this year. 35% A SHOPPER'S TRUE STORY: "WHEN CABBAGE PATCH KIDS WERE POPULAR AGAIN, ABOUT 30 STRANGERS AND I DIVED INTO A PILE OF DOLLS HOPING TO FIND THE RIGHT BIRTH DATE TO MATCH OUR KIDS'." said this will be their first time 16% participating in Black Friday sales in stores. *................ WHY ARE U.S. ADULTS SHOPPING ON BLACK FRIDAY? To get the best deal possible. 82% To start holiday shopping early. 28% To continue tradition. 27% To see what the buzz is all about. 20% DISCOUNT Numbers do not total 100 percent because participants were allowed answer more than one question. A SHOPPER'S TRUE STORY: "I GOT A COMPUTER FOR $500, BUT HAD TO SIT ON IT TO SAVE IT." WHAT KEEPS OTHER AMERICANS AWAY? 62% 34% 24% A SHOPPER'S TRUE STORY: "I WITNESSED A FIGHT OVER BRAS." don't want to get up that early. don't think the savings are worth it. blame the crowds. 23% 7% would rather spend time relaxing at home with family. are scared. Numbers do not total 100 percent because participants were allowed answer more than one question. HOW MUCH ARE U.S. ADULTS PLANNING TO SPEND ON BLACK FRIDAY SHOPPING? plan to spend less or the same as previous years, indicating that bargains are the name of the game. 100% 80% of shoppers plan to spend $500 or more. plan to spend more money this year than in previous years. 29% 20% A SHOPPER'S TRUE STORY: "MY BANK PUT A FRAUD BLOCK ON MY DEBIT CARD BECAUSE I WAS SHOPPING AT 4 A.M." WHAT'S ON SHOPPERS' LISTS? Clothing, shoes, and accessories 64% Entertainment (videos, movies, DVDS, etc.) 61% Electronics (TVs, DVD players, etc.) 60% Toys 40% Gift cards 20% Sporting goods 18% Jewelry 18% Numbers do not total 100 percent because participants were allowed answer more than one question. A SHOPPER'S TRUE STORY: "SOMEONE GRABBED A JACKET OUT OF MY HAND, AND THEN ANOTHER WOMAN GRABBED IT OUT OF HER HAND AND THEY FOUGHT OVER IT, TUG-OF-WAR STYLE." THE SAVVY BLACK FRIDAY SHOPPERS 27 percent are planning to avoid 27% the crowds and shop online only. SALE 62 percent plan to research online before Black Friday 62% to find store savings for in-store shopping. 53 percent plan to research to find out if deals will be better in-store or online. (53% Numbers do not total 100 percent because participants were allowed answer more than one question. A SHOPPER'S TRUE STORY: "I STAYED UP FOR MORE THAN 24 HOURS LAST YEAR JUST So I COULD GET ALL THE DEALS I WANTED TO GET ON BLACK FRIDAY." WHETHER IT'S A LONG-STANDING TRADITION TO WALK OFF THAT THANKSGIVING MEAL AT THE MALL OR YOU'RE A FIRST-TIME PARTICIPANT, BLACK FRIDAY WILL ALWAYS BE SYNONYMOUS WITH OUTRAGEOUS ADVENTURES AND UNBELIEVABLE SAVINGS. All data appears from an online survey by Harris Interactive on behalf of CouponCabin. SOURCE: COUPONCABIN.COM COUPON CABIN.COM

Back In Black

shared by ColumnFive on Nov 22
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Black Friday 2011 typically begins at 4 a.m. on November 25, when retailers slash their prices in store and online, and consumers prepare to battle each other for the best holiday savings. Here we tak...

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