B2B vs B2C Marketing

CMS WIRE 見 Content Marketing В2В v. В2С While there are some similarities in the content marketing tactics used by business to business (B2B) and business to consumer (B2C) marketers, there are also some key differences. To be effective, content must target the right customer on the right platform with the right message. B2B B2C Identifying Prospects Identifying Prospects 51% of B2B marketers don't have effective processes in place to evaluate the quality of their leads. 64% of B2C marketers don't have effective processes in place to evaluate the quality of their leads. Email Marketing Email Marketing 58% of B2B marketers rate email marketing as their most effective marketing strategy. 63% of B2C marketers rate email marketing as their most effective marketing strategy. Content Creation Social Media 39% of B2B marketers rate content creation as the most difficult tactic to execute 46% of B2C marketers rate social media as the most difficult tactic to execute. Linkedin Facebook 83% of B2C marketers use use 90% Facebook to distribute of B2B marketers use Linkedin, making it the top social media site used by B2B companies. content Blog Content Blog Content 67% more leads per month are generated by B2BS that blog than those who don't more leads per month are 88% generated by B2CS that blog than those who don't sources: "Why Blogging Is Important," L. Hogan, April 2012; "Generate More Leads with B2B Social Media." J. Cohen, Social Media B2B; 3 Differences Between B2B and B2č Content Marketing, Štreetwise Media, July 2013; B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics, Marketing Profs, Apil 2013; "B2B vs B2C Marketing Tactics," Vantage Local. © Simpler Media Group, Inc. | Creative Commons Attribution-NoDerivs License | www.cmswire.com