B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign

Created By Marketo cOLUMN FIVE B2B SOCIAL MARKETING UNIVERSE THE VAST ANATOMY OF A SUCCESS FUL CAMPAIGN KEY A Mission O) Strategy IF YOU CREATE IT, THEY WILL COME. THE BLOG Your blog Is your inbound marketing shuttle, sending out great content and returning with fresh leads. Your blog is your lifeblood, and what happens in your blog determines the success of all orbiting entities. A well-tended, established blog should be your bread and butter. PLAN AND POLICY: PUT TOGETHER A PLAN THAT ANSWERS THE FOLLOWING QUESTIONS: Provide value for your readers by creating useful, interesting, and engaging content in a varlety of mediums. WHO HOW WHAT Who are you targeting How can you deploy What goals or objectives do you want to accomplish? with social media? social media tactics for measurable success? THE FOLLOWING REPRESENTS THE PERCENT OF B2B BUSINESSES THAT ARE MOST ACTIVE IN EACH NETWORK: SOCIAL NETWORKS SOLAR SYSTEM 34.6% FACEBOOK Engage with the social'universe through creative marketing efforts. As the largest social network in the known universe, Facebook has virtually endless Always stay active, targeted, and relevant with everything you publish on all social networks. power to: Forrester Researc PROMOTE YOUR BLOG CONTENT. nsperdars r onpy a pre pragmaand e rng ENGAGE WITH FOLLOWERS BY PROMPTING THEM TO ACTION. @Marketo ROCK .....* 25.6% TWITTER - KEEP FOLLOWERS UP-TO-DATE ON COMPANY NEWS. Doubling as a social network and a platform for microblogging, Twitter is an extremely useful tool for you to: PETR CREATE BRAND AMBASSADORS. PROMOTE YOUR BLOG CONTENT. **..** Linked in. ENGAGE WITH YOUR FOLLOWERS. Join Linkedin and 25.3% LINKED IN INTERACT QUICKLY WITH CUSTOMERS AND POTENTIAL LEADS. Get access to insightful infc Marketo ESTABLISH YOUR COMPANY AS EXPERTS IN YOUR FIELD. Overview GOOGLE • PROMOTE YOUR BLOG CONTENT. A TARGET AND REACH HIGH PROFILE INFLUENCERS. INCREASE BRAND VISIBILITY - LINKEDIN RANKS HIGH ON SEARCH. LIST NEW PRODUCTS AND LINK VIEWERS TO OTHER SOCIAL CHANNELS. VISUAL CONTENT COMETS YOUTUBE If utilized well, video is an extremely powerful marketing tool. Use it to create promo videos and prompt user-generated content, customer testimonials, and video blog entries. Den Piech Improve SEO, generate leads, and establish your company as thought-leaders. Creatively engage with the universe through vide0-the options are endless. FLICKR INSTAGRAM PEDILE TAKIN Use photo-sharing sites to increase the visibility of your company by posting photos of industry events and conferences. It's a beautiful mixture of photo and social, but this entity is still a bit of mystery. Establish your business as the expert on Instagram marketing. SLIDESHARE Use file sharing sites to upload and share company presentations. SOCIAL NEWS & MESSAGE BOARD ASTEROID FIELD Earn traffic and customers through reaching a wide DIGG audience via social news sites. Use social news sites to promote your viral blog O content. Learn what each community prefers and DELICIOUS digg tailor content for them. STUMBLEUPON REDDIT SU has the power of a red giant. Use It wisely and it will generate non-stop energy around your brand. PINTEREST Some consider it the "front It's hip, It's fashionable, it's powerful-use at your own discretion. page of the Internet," but use it incorrectly and you may get burned by a trolling supernova. DEEP SPACE MARKETING ANALYTICS. AUTOMATION, AND SHARING BUTTONS Track your social efforts by way of social share buttons and analytics. in Consider your tech tools to be the engine of your inbound marketing machine. Use them to gauge the success of your social campaigns. USE TARGETED SOCIAL BUTTONS TO ENCOURAGE VIEWERS TO SHARE YOUR CONTENT. MEASURE THE REACH AND SUCCESS OF EACH PIECE OF CONTENT WITH ANALYTICS. Marketo MARKETING AUTOMATION Implement marketing automation in order to funnel each person that engages with your content into your marketing pipeline. Marketo SOURCE: MARKETO: THE DEFINITIVE GUIDE TO B2B SOCIAL MEDIA ....