B2B Prospecting Methods

B2B Prospecting Methods Providing prospects with valuable insights, differentiation and tailored solutions FACE-TO-FACE SEMINARS Meetings and "showing up" where prospects hang out Industry events, Authority Building SOCIAL NETWORKING EMAIL Addresses, Subject Lines, Relevant Copy/Content Linkedin, Youtube, Facebook, Twitter WEBINARS COLD CALLING GoTOMeeting, Google Hangouts & Helpouts Target Company Contacts, Personal Database, Purchased lists, Online intelligence NETWORKING ADVERTISING Professional Meetups & Business Groups Pay-per-click, Media Buys, Forums & Blogs REFERRALS MAIL Old-school Physical Mailings Current & Past Customers, Friends & Family, Professional Colleagues CONTENT RELATIONSHIPS Education-Based Valuable Content; Whitepapers, Videos, Infographics, Articles Channel Partners, Complimentary Solution Vendors Find Gina Pennington on Linkedin: www.linkedin.com/in/ginapennington/ Presented by: ginapennington.com