Is B2B Lead Generation Dying? Google Insight Says Yes.

IS LEAD GENERATION ON ITS WAY OUT? Marketo Google Insight into the Mind of Today's B2B Marketer LEAD GENERATION LEAD NURTURING SHARES OF SEARCH A NON- 60 62 VOLUME FOR LEAD EXISTANT GENERATION HAVE 2008 TOPIC IN 2008. DECREASED. SINCE 2008, 55 MARKETERS HAVE SHARPENED THEIR FOCUS - INCREASING THEIR SEARCHES FOR DEMAND 2010 GENERATION, MARKETING AUTOMATION, MARKETING ANALYTICS, LEAD SCORING AND LEAD NURTURING. 2008 2010 LEAD DEMAND SCORING GENERATION WHAT WASN'T EVEN SEARCHES FOR DEMAND GENERATION REGISTERING AS A 2008 = 0 SEARCH TERM IN. ARE PILING UP. 2008 IS NOW SCORING 67% SHARE OF SEARCH. 2010 = 67 2008 MARKETING ANALYTICS 79 2010 MARKETING AUTOMATION 2010 63 62 A HOT TOPIC THAT 2008 DIDN'T EXIST IN A GROWING 2008 NOW HAS A 2010 TERM IN 2010. 62% SEARCH SHARE. 2008 SOURCE: GOOGLE INSIGHTS FOR SEARCH Share of search defined as a percentage of share of search traffic based on a score from 0-to-100.