B2B & B2C Canada E-Commerce Trends

B2B & B2C Canada E-Commerce Trends • SALE High Online Engagement Loves to Buy Via Mobile E-Commerce Market Nascent But Growing Canadians visit more pages on a monthly basis than their American counterparts (101 vs. 97) 67% Canadian Smartphone owners have purchased a product via mobile device U.S. owners compare at 64% $20.6 B 2013 $33.8 B 2018 VS. By 2018, online spending will reach 10% of total retail spending Lags Slightly Behind U.S. In Online Spending Internet users making online purchases Online percentage of total retail shopping remains lower in Canada than the Average Canadian spends $1,130 online annually United States 61% 72% Average American spends $1,483 9% 6% Canada U.S. Canadians Often Shop Cross-Border to Fulfill Needs Canadian B2B and B2C Consumers are Used to Paying Additional Charges 25% + GOODS AND SERVICES + PROVINCIAL SALES TAX of online + HARMONIZED SALES TAX + SHIPPING spending occurs through + CONVERSION + DUTIES international websites + BROKERAGE FEES + CUSTOMS CLEARANCE + DISBURSEMENT FEES Price conscious consumers in Canada favor Comparison Shopping Engines (ČSES) seeking cheapest channels 81% rely on search engines to compare prices shopbot wishabi Where People Compare Prices ashoptoit.ca Nextag 27% check the U.S. and Canadian websites to find the lowest prices PriceGrabber.com B2B Sales Stronger Than B2C Sales in Canada Canadian This mirrors the B2B 2.1x' e-commerce market was 2.1x the level of B2B - B2C rate in the U.S. B2C e-commerce in 2012 Canada E-Retailers Present in Canada Overshadowed by U.S. Retailers kijiji amazon.com Well.ca ebay SHOP • CA" Shipping Options Through International Couriers Have Still Proliferated Shipping Costs Remain Prohibitive A typical Canadian e-commerce shipment costs 3.6х more than in the U.S. Retailers have introduced free shipping, and have seen a surge in sales B2B and B2C E-Commerce Best Practices Canadian consumers prefer channels that: Provide full landed costs (taxes, customs, duties, shipping) as early as possible in the checkout process Accommodate the Canadian postal code during checkout Show consistency in pricing and accept major credit cards SOURCES HRHANOVER RESEA R CH comScore | International Telecommunications Union | Internet Retailer Forrester Research | eMarketer | Canada Post | Statistics Canada | Shop.ca Alexa | Demac Media | Canadian Transportation & Logistics | Visa www.hanoverresearch.com [email protected] BEST PRACTICES SHIPPING CHANNELS B2B vs B2C ECOMMERCE PRICE SENSITIVITY CONSUMPTION TRENDS Though But