Australian Retailers and the Online Opportunity

Why Aussie Retailers Are Getting Left Behind 53% of Australian retailers don't have any ability to transact online with 44% of these not planning to implement this functionality in the coming months 20% X 37% Only 20% have had online sales channels for more than Only 37% of retailers have online transaction capabilities. two years 74% of Australian 25% retailers obtain less 74% ONLINE than 25% of their SALES sales from online 66% of retailers believe that international online retailers have impacted their sales. Of this group, 37 per cent believe they have had a large or very large impact. 42% of retailers currently offer online refunds, and only 16 % plan to introduce this service in the next 12 months. ONLY ONLY 25% of retailers currently FREE offer free delivery Aussie Online Retail Market Vs Others 27% of all online retail spend in Australia go to offshore retailers 6% 11% 8% Online retail sales in Australia represent 6% of total retail spend compared with 11% in the UK and 8% in the US Major Barriers that are Limiting Australian Retailers to Go Online Traditional Mindset Risk of Failure Wait and See Approach Lack of clear Digital Strategy Legacy Investments 57% of retailers currently spending 5% or less of their marketing budget in e-commerce. Over one third (34%) fail to allocate any of their marketing budget to e-commerce. of retailers believe a customer 45% database is important 32% currently have a CRM strategy or customer database in place plan to introduce one in the and 17% next 12 months of retailers know consumers' only 3 1% online shopping history and only 13% know their product likes and dislikes 52% of retailers have no plans to integrate their database with their website in the next 12 months. 51% 61% of retailers don't have SEO in their marketing strategy for the next 12 months of retailers don't have paid search in their marketing strategy for the next 12 months of retailers believe online advertising is important, yet only 49 per cent have plans to use it in the next 12 months 52% Retailers know social recommendations drive many conversions, however: 62% 54% 72% don't use don't have a Facebook page have no interest Twitter in using Pinterest Why Australian Retailers should have an online business In 2012 94% of the Australian population has access to the Internet, with 79% going online every day and 60% multiple times a day In 2012, 9.6M Australians will shop online, with 88% expecting to maintain or increase online expenditure Estimated online Sales in Australia to reach $37.1 billion by 2013 Two out of every three Australians shop for something online. of online sales go to 74% domestic retailers Compiled and Designed by ompetitions PowerRetail .com.au Sources http://www.powerretail.com.au/multichannel/australian-retailers-left-behind/ http://www.experian.com.au/assets/marketing-services/white-papers/australian-retail-and-dig ital-future-2012.pdf http://centralcoast.businessinsider.net.au/stories/retail-distribution/msi-survey-reveals-retailer s-falling-behind-with-online-strategies http://s2m.com.au/news/2012/5/21/online-retail-sales-trends-in-australia-domestic-online-sal es-beat-overseas-online-sales/?5043&goback=.gde_3754530_member_117004287 http://business.nab.com.au/wp-content/uploads/2012/11/nab-online-retail-sales-index-oct-2 012.pdf