Are Your Really Supporting Local Businesses?

Are You Really Supporting LOCAL BUSINESSES? 123 Main Street Many may tout their preference of shopping locally, but are consumers actually showing small businesses love with their wallets? We surveyed more than 500 consumers across the country to determine just how committed people are to supporting local businesses. Come in WE'RE OPEN m-F:8-5 Sat: 9-a Sun: closed HOW MANY PEOPLE CONSIDER THEMSELVES SMALL-BUSINESS SUPPORTERS? YES72% DON'T KNOW 10% NO 19% Bob .... HOW OFTEN DO THESE SUPPORTERS ACTUALLY SHOP LOCAL? ALWAYS 7% -33% USUALLY NEVER 1% ABOUT HALF ONCE IN 21% A WHILE 36% THE TIME BUT ACTIONS SPEAK LOUDER THAN WORDS While almost three-fourths of those polled categorize themselves as small business advocates, their spending habits tell a different story. 55% are still making at least one purchase a day at chain stores. 52% are only spending $19 or less at local stores. $19 11 % are spending $0 at local stores daily. of local business supporters 18% don't shop at small businesses daily. Of the 82% of local business supporters who do frequent small businesses daily, only 20% are spending more than $30, leaving a minimal footprint on their community. AND LOCAL SUPPORTERS ACTUALLY SHOP AT BIG BUSINESSES MORE OFTEN 64% 75% Bob & BUY&SAVE Small-business backers shop 17% more often at big businesses. They are more likely to purchase 1-4 items a week from a chain store than a local shop. LOCATION IS A BIG FACTOR IN NOT SUPPORTING LOCAL SHOPS 35% feel there aren't enough local shopping options near them. STORE 35% 43% Yet 43% have a local store less than 1 mile away from their home. Only 39% have a big business less than 1 mile away from their home. Design by Funnel Inc. OPEN forum Text by Anthonia Akitunde Source: Results collected using SurveyMonkey Audience