App Store Optimization - Why You Should Start Now

APP STORE OPTIMIZATION A-SO REASONS TO START 3ASO NOW THE APPLE APP STORE & GOOGLE PLAY INCLUDE 775K APPS EACH ALREADY! YOU NEED TO GET YOUR APP FOUND! 81% OF U.K. APP STORE VISITORS STOP BROWSING 2 AFTER CHECKING OUT THE TOP 50 APPS. 75% OF USERS DOWNLOAD APPS FROM THE 3 TOP CHARTS WITHOUT HAVING HEARD ABOUT THEM BEFORE. APP NAME » BEST PRACTICES « YOUR APP NAME IS THE MOST IMPORTANT RANKING FACTOR! MAKE SURE TO INCLUDE YOUR KEYWORDS AND USE A CATCHY NAME THAT DRAWS ATTENTION, Appy Day EVDIGITAL CAMERA-+ APPY DAY I ALIEN BLUE - TV DIGITAL: FREE DAY APP REDDIT CLIENT ZATTOO LIVE TV ICON IS KING FIVE COMMANDMENTS TO RULE THE A PP STORE DO NOT INCLUDE WOR DS DO NOT USE STA NDARD GLODSS 3 DESIGN WITH DETAIL MAKETHE ICON CONSISTENT WITH 4 YOUR APP CONTENT STAND OUT FROM THE REST MAKE SURE YOUR ICON IS ATTENTION- GRABBING RECOGNIZABLE DISTINCTIVE MEMORABLE (TweetDeck) (Tuneln Radio) (ANGRY BIRDS) (PLANTS VS ZOMBIES) WHAT TO INCLUDE ON YOUR APP STORE PAGE MAIN FEATURES & BENEFITS NON-GENERIC SCREENSHOTS Google play LOCALIZED DESCRIPTION & SCREENSHOTS SOCIAL MEDIA PROOFS APP STORE RANKING FACTORS App Store HIGHER RANK MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN APPS THAT GET LOTS OF DOWNLOADS IN A SHORT PERIOD OF TIME RANK BETTER THAN APPS THAT GENERALLY ARE BEING DOWNLOADED A LOT. Google play cn- + #:? = APP RANK ACTIVE INSTALLS SECRET INGREDIENT CURRENT UNINSTALS GOOGLE'S INSTALLS * TOOLS to measure success O FLURRY appodes app analytics & monetization ASO tool O MobileDevHQ 19 Countly ASO tool app analytics Sources: http:/followthatapp.co.uk/2013/01/20'app-store-download-stats-2013/ http://www.picelresort.com/bbog/iphone-app-icon-design-best-practises/ http://www.maclife.com/article/features/what_do_top_100_paid_app_icons_have_common http://searchenginewatch.com/article/2214857/App-Store-Optimization-8-Tips-for-Higher-Rankings http ://www.adeven.com/blog/posts/435thousand-new-AppStore-apps-2013 http://searchenginewatch.com/article/2152850/App-Store-Optimization http://www.apptamin.com/ASO_Cheat_Sheet.pdf http://www.mobiledevhq.com http://www.appfigures.com/ http://www.distimo.com/ http://www.flury.com http://www.appood.es http://count.ly/ Design by Marc Knoll (@Marcknoll) THIS INFOGRAPHIC IS BROUGHT TO YOU BY trendblog.net TECH & DIGITAL MARKETING visit our blog at trendblog.net follow us on twitter atrendblognet follow the team @PhilippGreitsch | @Marcknoll | @BulyginD DOW NLOA DS DOW NLOADS