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The Anatomy Of The Perfect Banner Ad

ANATOMY ef the PERFECT BANNER AD We have all known the sensation of coming across a banner ad that piqued our curiosity in just the right way. Below we analyze all the crucial parts of that perfect banner ad. SALE ON COOKWARE > 1 MISSING SOMETHING? 4 WE'VE GOT WHAT YOU'RE LOOKING FOR, 3 2 EAUCTION 6 KEY ELEMENTS 1 INTERACTIVITY GOOD USE OF SPACE 3 3 COMPELLING IMAGERY 4 CREATIVE MESSAGE Jailored Yours Is Waiting CALL TO ACTION Custom Dress Shirts 4 6 BRAND INCORPORATION FREE 7 STRONG TEXT TECHY TECH GUIDE (ACTUAL SIZE) MUSIC THAT FITS GET YOURS! YOUR LIFE 8 APPROPRIATE HUMOR 1 3 4 ailore INTERACTIVITY GOOD USE OF SPACE COMPELLING IMAGERY CREATIVE MESSAGE Including elements of interactivity in your banner ad can improve Using every inch of space in your banner ad to place text, animated gifs, photos and calls of action will Nothing will draw the eye to your advertisement quite like compelling imagery. Choose images or photographs that do not feel mundane or too "stock Once you've drawn the viewer in with your design you need to make sure your message is on point and worth their attention. brand awareness by 63%. Sound and animation integration will help to distinguish your ad from the other live elements on only cause the viewer to glaze over your ad. Remember to let your ad breathe and allow for some necessary negative Think of ultra creative photo." You want an image ways to engage your target audience. that also is consistent with the webpage. the guidelines of your brand identity. space. 6 ailo 7 REE 8 Yours Is Waiting (ACTUAL SIZE) Custom Dres TECHY TECH GUID MUSIC THAT FITS ET YOUR OUR LIE CALL TO ACTION BRAND INCORPORATION STRONG TEXT APPROPRIATE HUMOR Not only does humor make your ad more Not all banner ads are Now that your audience has been lured in with When it comes to designing your banner ad, it is important to consider the product or service it's being created for. If your banner ad does not match large, full screen ads. Sometimes you have to make do with very limited space. If that is the case, using strong words such as 'Free' will grab your viewer's attention. Use engaging, it also makes it more memorable. If it's your banner ad you need to provide an avenue to action. Instead of the usual "click here" button think of unique requests that are hard to say no to. appropriate to the product or service, injecting humor can go a long way. Audiences appreciate advertising with a little humor once in a while. the aesthetic and sensibilities of your brand you will end up with a confused audience. strong, bold text to make that statement. WHAT NOT TO DO For every beautiful banner ad there is usually one that breaks all the rules of good design and intelligent advertising. Study the banners below and learn what not to do. WECAN IMPROVEYOUR ROI IN OUR SEARCH ENGINE BOOT CAMP. COME AND SEEWHAT WECAN DO FOR YOURAD CAMPAIGN, COME AND LOO CLICK HERECLICK HERE CLICK HERE iCK HERECLICK HERE FREEKITTENS! 1 2 4 IVIPRO 1 SEARCHEN .COMEAND AN DO FORV 2 BEKITITENS CK 4 LOST MESSAGE FALSE PROMISES TOO STRONG THE COLORS! Besides the obviously poor choice in typography, having a banner ad that lacks visual interest and Why are you giving away free kittens? What does that have to do with your product or service? Using these consumer traps will There is a big difference between using strong Ow. If you have no fear for the safety of your own retinas at least try to consider your audience's. Using bright neon colors may seem like the best call-to-action words and contains a long soliloquy about your company is the worst form of banner advertising. Your target audience will most likely pass over your banner. only generate click-throughs from curious passersby but no substantial customers. covering your entire ad in "click here." Ultimately no one will click anywhere. You need to entice your target audience, not scare them. way to call attention to your ad, but it is actually one of the easiest ways to drive eyes away. BuySellAds. Sources: ElegantBanners.com I BuySellAds.com I Emarketer.com ANATOMY ef the PERFECT BANNER AD We have all known the sensation of coming across a banner ad that piqued our curiosity in just the right way. Below we analyze all the crucial parts of that perfect banner ad. SALE ON COOKWARE > 1 MISSING SOMETHING? 4 WE'VE GOT WHAT YOU'RE LOOKING FOR, 3 2 EAUCTION 6 KEY ELEMENTS 1 INTERACTIVITY GOOD USE OF SPACE 3 3 COMPELLING IMAGERY 4 CREATIVE MESSAGE Jailored Yours Is Waiting CALL TO ACTION Custom Dress Shirts 4 6 BRAND INCORPORATION FREE 7 STRONG TEXT TECHY TECH GUIDE (ACTUAL SIZE) MUSIC THAT FITS GET YOURS! YOUR LIFE 8 APPROPRIATE HUMOR 1 3 4 ailore INTERACTIVITY GOOD USE OF SPACE COMPELLING IMAGERY CREATIVE MESSAGE Including elements of interactivity in your banner ad can improve Using every inch of space in your banner ad to place text, animated gifs, photos and calls of action will Nothing will draw the eye to your advertisement quite like compelling imagery. Choose images or photographs that do not feel mundane or too "stock Once you've drawn the viewer in with your design you need to make sure your message is on point and worth their attention. brand awareness by 63%. Sound and animation integration will help to distinguish your ad from the other live elements on only cause the viewer to glaze over your ad. Remember to let your ad breathe and allow for some necessary negative Think of ultra creative photo." You want an image ways to engage your target audience. that also is consistent with the webpage. the guidelines of your brand identity. space. 6 ailo 7 REE 8 Yours Is Waiting (ACTUAL SIZE) Custom Dres TECHY TECH GUID MUSIC THAT FITS ET YOUR OUR LIE CALL TO ACTION BRAND INCORPORATION STRONG TEXT APPROPRIATE HUMOR Not only does humor make your ad more Not all banner ads are Now that your audience has been lured in with When it comes to designing your banner ad, it is important to consider the product or service it's being created for. If your banner ad does not match large, full screen ads. Sometimes you have to make do with very limited space. If that is the case, using strong words such as 'Free' will grab your viewer's attention. Use engaging, it also makes it more memorable. If it's your banner ad you need to provide an avenue to action. Instead of the usual "click here" button think of unique requests that are hard to say no to. appropriate to the product or service, injecting humor can go a long way. Audiences appreciate advertising with a little humor once in a while. the aesthetic and sensibilities of your brand you will end up with a confused audience. strong, bold text to make that statement. WHAT NOT TO DO For every beautiful banner ad there is usually one that breaks all the rules of good design and intelligent advertising. Study the banners below and learn what not to do. WECAN IMPROVEYOUR ROI IN OUR SEARCH ENGINE BOOT CAMP. COME AND SEEWHAT WECAN DO FOR YOURAD CAMPAIGN, COME AND LOO CLICK HERECLICK HERE CLICK HERE iCK HERECLICK HERE FREEKITTENS! 1 2 4 IVIPRO 1 SEARCHEN .COMEAND AN DO FORV 2 BEKITITENS CK 4 LOST MESSAGE FALSE PROMISES TOO STRONG THE COLORS! Besides the obviously poor choice in typography, having a banner ad that lacks visual interest and Why are you giving away free kittens? What does that have to do with your product or service? Using these consumer traps will There is a big difference between using strong Ow. If you have no fear for the safety of your own retinas at least try to consider your audience's. Using bright neon colors may seem like the best call-to-action words and contains a long soliloquy about your company is the worst form of banner advertising. Your target audience will most likely pass over your banner. only generate click-throughs from curious passersby but no substantial customers. covering your entire ad in "click here." Ultimately no one will click anywhere. You need to entice your target audience, not scare them. way to call attention to your ad, but it is actually one of the easiest ways to drive eyes away. BuySellAds. Sources: ElegantBanners.com I BuySellAds.com I Emarketer.com ANATOMY ef the PERFECT BANNER AD We have all known the sensation of coming across a banner ad that piqued our curiosity in just the right way. Below we analyze all the crucial parts of that perfect banner ad. SALE ON COOKWARE > 1 MISSING SOMETHING? 4 WE'VE GOT WHAT YOU'RE LOOKING FOR, 3 2 EAUCTION 6 KEY ELEMENTS 1 INTERACTIVITY GOOD USE OF SPACE 3 3 COMPELLING IMAGERY 4 CREATIVE MESSAGE Jailored Yours Is Waiting CALL TO ACTION Custom Dress Shirts 4 6 BRAND INCORPORATION FREE 7 STRONG TEXT TECHY TECH GUIDE (ACTUAL SIZE) MUSIC THAT FITS GET YOURS! YOUR LIFE 8 APPROPRIATE HUMOR 1 3 4 ailore INTERACTIVITY GOOD USE OF SPACE COMPELLING IMAGERY CREATIVE MESSAGE Including elements of interactivity in your banner ad can improve Using every inch of space in your banner ad to place text, animated gifs, photos and calls of action will Nothing will draw the eye to your advertisement quite like compelling imagery. Choose images or photographs that do not feel mundane or too "stock Once you've drawn the viewer in with your design you need to make sure your message is on point and worth their attention. brand awareness by 63%. Sound and animation integration will help to distinguish your ad from the other live elements on only cause the viewer to glaze over your ad. Remember to let your ad breathe and allow for some necessary negative Think of ultra creative photo." You want an image ways to engage your target audience. that also is consistent with the webpage. the guidelines of your brand identity. space. 6 ailo 7 REE 8 Yours Is Waiting (ACTUAL SIZE) Custom Dres TECHY TECH GUID MUSIC THAT FITS ET YOUR OUR LIE CALL TO ACTION BRAND INCORPORATION STRONG TEXT APPROPRIATE HUMOR Not only does humor make your ad more Not all banner ads are Now that your audience has been lured in with When it comes to designing your banner ad, it is important to consider the product or service it's being created for. If your banner ad does not match large, full screen ads. Sometimes you have to make do with very limited space. If that is the case, using strong words such as 'Free' will grab your viewer's attention. Use engaging, it also makes it more memorable. If it's your banner ad you need to provide an avenue to action. Instead of the usual "click here" button think of unique requests that are hard to say no to. appropriate to the product or service, injecting humor can go a long way. Audiences appreciate advertising with a little humor once in a while. the aesthetic and sensibilities of your brand you will end up with a confused audience. strong, bold text to make that statement. WHAT NOT TO DO For every beautiful banner ad there is usually one that breaks all the rules of good design and intelligent advertising. Study the banners below and learn what not to do. WECAN IMPROVEYOUR ROI IN OUR SEARCH ENGINE BOOT CAMP. COME AND SEEWHAT WECAN DO FOR YOURAD CAMPAIGN, COME AND LOO CLICK HERECLICK HERE CLICK HERE iCK HERECLICK HERE FREEKITTENS! 1 2 4 IVIPRO 1 SEARCHEN .COMEAND AN DO FORV 2 BEKITITENS CK 4 LOST MESSAGE FALSE PROMISES TOO STRONG THE COLORS! Besides the obviously poor choice in typography, having a banner ad that lacks visual interest and Why are you giving away free kittens? What does that have to do with your product or service? Using these consumer traps will There is a big difference between using strong Ow. If you have no fear for the safety of your own retinas at least try to consider your audience's. Using bright neon colors may seem like the best call-to-action words and contains a long soliloquy about your company is the worst form of banner advertising. Your target audience will most likely pass over your banner. only generate click-throughs from curious passersby but no substantial customers. covering your entire ad in "click here." Ultimately no one will click anywhere. You need to entice your target audience, not scare them. way to call attention to your ad, but it is actually one of the easiest ways to drive eyes away. BuySellAds. Sources: ElegantBanners.com I BuySellAds.com I Emarketer.com ANATOMY ef the PERFECT BANNER AD We have all known the sensation of coming across a banner ad that piqued our curiosity in just the right way. Below we analyze all the crucial parts of that perfect banner ad. SALE ON COOKWARE > 1 MISSING SOMETHING? 4 WE'VE GOT WHAT YOU'RE LOOKING FOR, 3 2 EAUCTION 6 KEY ELEMENTS 1 INTERACTIVITY GOOD USE OF SPACE 3 3 COMPELLING IMAGERY 4 CREATIVE MESSAGE Jailored Yours Is Waiting CALL TO ACTION Custom Dress Shirts 4 6 BRAND INCORPORATION FREE 7 STRONG TEXT TECHY TECH GUIDE (ACTUAL SIZE) MUSIC THAT FITS GET YOURS! YOUR LIFE 8 APPROPRIATE HUMOR 1 3 4 ailore INTERACTIVITY GOOD USE OF SPACE COMPELLING IMAGERY CREATIVE MESSAGE Including elements of interactivity in your banner ad can improve Using every inch of space in your banner ad to place text, animated gifs, photos and calls of action will Nothing will draw the eye to your advertisement quite like compelling imagery. Choose images or photographs that do not feel mundane or too "stock Once you've drawn the viewer in with your design you need to make sure your message is on point and worth their attention. brand awareness by 63%. Sound and animation integration will help to distinguish your ad from the other live elements on only cause the viewer to glaze over your ad. Remember to let your ad breathe and allow for some necessary negative Think of ultra creative photo." You want an image ways to engage your target audience. that also is consistent with the webpage. the guidelines of your brand identity. space. 6 ailo 7 REE 8 Yours Is Waiting (ACTUAL SIZE) Custom Dres TECHY TECH GUID MUSIC THAT FITS ET YOUR OUR LIE CALL TO ACTION BRAND INCORPORATION STRONG TEXT APPROPRIATE HUMOR Not only does humor make your ad more Not all banner ads are Now that your audience has been lured in with When it comes to designing your banner ad, it is important to consider the product or service it's being created for. If your banner ad does not match large, full screen ads. Sometimes you have to make do with very limited space. If that is the case, using strong words such as 'Free' will grab your viewer's attention. Use engaging, it also makes it more memorable. If it's your banner ad you need to provide an avenue to action. Instead of the usual "click here" button think of unique requests that are hard to say no to. appropriate to the product or service, injecting humor can go a long way. Audiences appreciate advertising with a little humor once in a while. the aesthetic and sensibilities of your brand you will end up with a confused audience. strong, bold text to make that statement. WHAT NOT TO DO For every beautiful banner ad there is usually one that breaks all the rules of good design and intelligent advertising. Study the banners below and learn what not to do. WECAN IMPROVEYOUR ROI IN OUR SEARCH ENGINE BOOT CAMP. COME AND SEEWHAT WECAN DO FOR YOURAD CAMPAIGN, COME AND LOO CLICK HERECLICK HERE CLICK HERE iCK HERECLICK HERE FREEKITTENS! 1 2 4 IVIPRO 1 SEARCHEN .COMEAND AN DO FORV 2 BEKITITENS CK 4 LOST MESSAGE FALSE PROMISES TOO STRONG THE COLORS! Besides the obviously poor choice in typography, having a banner ad that lacks visual interest and Why are you giving away free kittens? What does that have to do with your product or service? Using these consumer traps will There is a big difference between using strong Ow. If you have no fear for the safety of your own retinas at least try to consider your audience's. Using bright neon colors may seem like the best call-to-action words and contains a long soliloquy about your company is the worst form of banner advertising. Your target audience will most likely pass over your banner. only generate click-throughs from curious passersby but no substantial customers. covering your entire ad in "click here." Ultimately no one will click anywhere. You need to entice your target audience, not scare them. way to call attention to your ad, but it is actually one of the easiest ways to drive eyes away. BuySellAds. Sources: ElegantBanners.com I BuySellAds.com I Emarketer.com ANATOMY ef the PERFECT BANNER AD We have all known the sensation of coming across a banner ad that piqued our curiosity in just the right way. Below we analyze all the crucial parts of that perfect banner ad. SALE ON COOKWARE > 1 MISSING SOMETHING? 4 WE'VE GOT WHAT YOU'RE LOOKING FOR, 3 2 EAUCTION 6 KEY ELEMENTS 1 INTERACTIVITY GOOD USE OF SPACE 3 3 COMPELLING IMAGERY 4 CREATIVE MESSAGE Jailored Yours Is Waiting CALL TO ACTION Custom Dress Shirts 4 6 BRAND INCORPORATION FREE 7 STRONG TEXT TECHY TECH GUIDE (ACTUAL SIZE) MUSIC THAT FITS GET YOURS! YOUR LIFE 8 APPROPRIATE HUMOR 1 3 4 ailore INTERACTIVITY GOOD USE OF SPACE COMPELLING IMAGERY CREATIVE MESSAGE Including elements of interactivity in your banner ad can improve Using every inch of space in your banner ad to place text, animated gifs, photos and calls of action will Nothing will draw the eye to your advertisement quite like compelling imagery. Choose images or photographs that do not feel mundane or too "stock Once you've drawn the viewer in with your design you need to make sure your message is on point and worth their attention. brand awareness by 63%. Sound and animation integration will help to distinguish your ad from the other live elements on only cause the viewer to glaze over your ad. Remember to let your ad breathe and allow for some necessary negative Think of ultra creative photo." You want an image ways to engage your target audience. that also is consistent with the webpage. the guidelines of your brand identity. space. 6 ailo 7 REE 8 Yours Is Waiting (ACTUAL SIZE) Custom Dres TECHY TECH GUID MUSIC THAT FITS ET YOUR OUR LIE CALL TO ACTION BRAND INCORPORATION STRONG TEXT APPROPRIATE HUMOR Not only does humor make your ad more Not all banner ads are Now that your audience has been lured in with When it comes to designing your banner ad, it is important to consider the product or service it's being created for. If your banner ad does not match large, full screen ads. Sometimes you have to make do with very limited space. If that is the case, using strong words such as 'Free' will grab your viewer's attention. Use engaging, it also makes it more memorable. If it's your banner ad you need to provide an avenue to action. Instead of the usual "click here" button think of unique requests that are hard to say no to. appropriate to the product or service, injecting humor can go a long way. Audiences appreciate advertising with a little humor once in a while. the aesthetic and sensibilities of your brand you will end up with a confused audience. strong, bold text to make that statement. WHAT NOT TO DO For every beautiful banner ad there is usually one that breaks all the rules of good design and intelligent advertising. Study the banners below and learn what not to do. WECAN IMPROVEYOUR ROI IN OUR SEARCH ENGINE BOOT CAMP. COME AND SEEWHAT WECAN DO FOR YOURAD CAMPAIGN, COME AND LOO CLICK HERECLICK HERE CLICK HERE iCK HERECLICK HERE FREEKITTENS! 1 2 4 IVIPRO 1 SEARCHEN .COMEAND AN DO FORV 2 BEKITITENS CK 4 LOST MESSAGE FALSE PROMISES TOO STRONG THE COLORS! Besides the obviously poor choice in typography, having a banner ad that lacks visual interest and Why are you giving away free kittens? What does that have to do with your product or service? Using these consumer traps will There is a big difference between using strong Ow. If you have no fear for the safety of your own retinas at least try to consider your audience's. Using bright neon colors may seem like the best call-to-action words and contains a long soliloquy about your company is the worst form of banner advertising. Your target audience will most likely pass over your banner. only generate click-throughs from curious passersby but no substantial customers. covering your entire ad in "click here." Ultimately no one will click anywhere. You need to entice your target audience, not scare them. way to call attention to your ad, but it is actually one of the easiest ways to drive eyes away. BuySellAds. Sources: ElegantBanners.com I BuySellAds.com I Emarketer.com ANATOMY ef the PERFECT BANNER AD We have all known the sensation of coming across a banner ad that piqued our curiosity in just the right way. Below we analyze all the crucial parts of that perfect banner ad. SALE ON COOKWARE > 1 MISSING SOMETHING? 4 WE'VE GOT WHAT YOU'RE LOOKING FOR, 3 2 EAUCTION 6 KEY ELEMENTS 1 INTERACTIVITY GOOD USE OF SPACE 3 3 COMPELLING IMAGERY 4 CREATIVE MESSAGE Jailored Yours Is Waiting CALL TO ACTION Custom Dress Shirts 4 6 BRAND INCORPORATION FREE 7 STRONG TEXT TECHY TECH GUIDE (ACTUAL SIZE) MUSIC THAT FITS GET YOURS! YOUR LIFE 8 APPROPRIATE HUMOR 1 3 4 ailore INTERACTIVITY GOOD USE OF SPACE COMPELLING IMAGERY CREATIVE MESSAGE Including elements of interactivity in your banner ad can improve Using every inch of space in your banner ad to place text, animated gifs, photos and calls of action will Nothing will draw the eye to your advertisement quite like compelling imagery. Choose images or photographs that do not feel mundane or too "stock Once you've drawn the viewer in with your design you need to make sure your message is on point and worth their attention. brand awareness by 63%. Sound and animation integration will help to distinguish your ad from the other live elements on only cause the viewer to glaze over your ad. Remember to let your ad breathe and allow for some necessary negative Think of ultra creative photo." You want an image ways to engage your target audience. that also is consistent with the webpage. the guidelines of your brand identity. space. 6 ailo 7 REE 8 Yours Is Waiting (ACTUAL SIZE) Custom Dres TECHY TECH GUID MUSIC THAT FITS ET YOUR OUR LIE CALL TO ACTION BRAND INCORPORATION STRONG TEXT APPROPRIATE HUMOR Not only does humor make your ad more Not all banner ads are Now that your audience has been lured in with When it comes to designing your banner ad, it is important to consider the product or service it's being created for. If your banner ad does not match large, full screen ads. Sometimes you have to make do with very limited space. If that is the case, using strong words such as 'Free' will grab your viewer's attention. Use engaging, it also makes it more memorable. If it's your banner ad you need to provide an avenue to action. Instead of the usual "click here" button think of unique requests that are hard to say no to. appropriate to the product or service, injecting humor can go a long way. Audiences appreciate advertising with a little humor once in a while. the aesthetic and sensibilities of your brand you will end up with a confused audience. strong, bold text to make that statement. WHAT NOT TO DO For every beautiful banner ad there is usually one that breaks all the rules of good design and intelligent advertising. Study the banners below and learn what not to do. WECAN IMPROVEYOUR ROI IN OUR SEARCH ENGINE BOOT CAMP. COME AND SEEWHAT WECAN DO FOR YOURAD CAMPAIGN, COME AND LOO CLICK HERECLICK HERE CLICK HERE iCK HERECLICK HERE FREEKITTENS! 1 2 4 IVIPRO 1 SEARCHEN .COMEAND AN DO FORV 2 BEKITITENS CK 4 LOST MESSAGE FALSE PROMISES TOO STRONG THE COLORS! Besides the obviously poor choice in typography, having a banner ad that lacks visual interest and Why are you giving away free kittens? What does that have to do with your product or service? Using these consumer traps will There is a big difference between using strong Ow. If you have no fear for the safety of your own retinas at least try to consider your audience's. Using bright neon colors may seem like the best call-to-action words and contains a long soliloquy about your company is the worst form of banner advertising. Your target audience will most likely pass over your banner. only generate click-throughs from curious passersby but no substantial customers. covering your entire ad in "click here." Ultimately no one will click anywhere. You need to entice your target audience, not scare them. way to call attention to your ad, but it is actually one of the easiest ways to drive eyes away. BuySellAds. Sources: ElegantBanners.com I BuySellAds.com I Emarketer.com

The Anatomy Of The Perfect Banner Ad

shared by ColumnFive on Sep 15
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We have all known the sensation of coming across a banner ad that piqued our curiosity in just the right way. Below we analyze all the crucial parts of that perfect banner ad.

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