The Anatomy Of A Great Sales Prospecting Email

THE ANATOMY OF A GREAT SALES PROSPECTING EMAIL From: Jean-Luc Brisebois To: John Cavez Subject: Data Analytics at Company123 Hi John, Great post on SellOnline Today about reducing churn rate. It was useful and I shared it with my team, thanks! I am looking to speak with the person in charge of data analytics and email marketing at Company123. Can you tell me with who I should be speaking to? Let me know, Jean-Luc Brisebois FYI, check out my latest article on customer segmentation and tell me what you think. JI KEEP IT SHORT Your email should be short and sweet with a maximum of 3 sentences. PERSONALIZED Always include something personal about the recipient. Add his first name, company, or his job title. ASK ONLY ONE QUESTION Don't make your email complicated to answer. Ask only one question per communication. EASY TO REPLY EASY Make sure the recipient can answer your email within seconds. Avoid asking complicated questions. BE SPECIFIC Tell the recipient what you are looking for. 6. "FYI"'s ARE ALMOST ALWAYS READ It's old marketing but it still works. Add "FYI" or "P.S." at the end of your FYI E email with a link to your website. NO FANCY HTML People are used to fully automated email now. Make it look like you pressed the send button. 8. RESEARCH BEFORE EMAIL Take a look at what the recipient has done on the web and personalize your email. ASK FOR THE RIGHT PERSON Save your time and always ask if you can speak or get introduce to the right person within the company. TROPICAL Capture and consolidate important data from all the apps you use daily into a unique timeline of actions and interactions. Sign up for a FREE trial at tropical.io