Anatomy of Consumer Convenience

Continuum, a global design and innovation consultancy, released its 2012 Service Design study in an effort to explore the difficulty retailers face when designing both digital and brick and mortar shopping experiences. This infographic details the findings of the study, including the surprising revelation that convenience often trumps price when shoppers are determining to buy online or in stores. For more information on our study or Continuum, please visit our website http://ow.ly/gFE27
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