Analyzing Consumer Behavior - The Living Generations & Their Peculiar Traits
shared by logodesignguru on May 19
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Marketers are trying to gauge unique behavioral patterns of consumers. This will enable them to identify their potential buyers and design marketing practices accordingly. Despite keeping all factors ...
constant, one consumer with the same need might respond differently to a sales or marketing campaign than another. It is also due to the multi-generational sandbox that we have today. Setting age boundaries is no more a defining parameter. For correct analysis marketers need to analyze the behavior of each generation and their contrasts. Can we say with absolute surety that a certain segment of people is shaped by their choices and behaviors? Let’s find out.
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