Align Your Organizational Culture to Your Solutions Strategy

PUT YOUR SURVEY TO WORK ALIGN YOUR ORGANIZATIONAL CULTURE TO YOUR SOLUTIONS STRATEGY CREATE ADVANTAGE CEB's ClearAdvantage framework measures engagement, allgnment, and aglity-three universal competencles for every successful organizatlon. It also assesses whether your organlzational culture demonstrates the key capablitles known to support your business prloritles. BUSINESS PRIORITIES AGILITY SUSTAIN ADVANTAGE SCALE CONTINOOU nRGERA ACOUINTIOND BUSINESS MODEL TRANSFORMATION CUSTOMER CENTRICITY LEADER LOW-COST QUALITY INHOVATON SOLUTIONS STRATEGY SOLUTIONS TARGET LARGER, HIGHER-ORDER CUSTOMER NEEDS BY PROUIDING MORE INTEGRATED AND TAILORED OFFERINGS OR SERUICES DESIGNED TO IMPROVE THE CUSTOMER'S OWN ECONOMICS CHALLENGES IN ACHIEUEMENT %23 CEB research reveals two major pitfalls that limit returns from customer solutions strategies. VALUE CREATION PROBLEM VALUE CAPTURE PROBLEM CUSTOMER UNDERSTANDING PRICING DIS CIPLINE Insufficlent Insight Glving away high-cost services to support low-margin products Into the customer value drivers / cost structure INTEGRATION/COLLABORATION I0NOVATION Inablty to dellver a seamless, Offering is quickly copied and put out to bid; failure to stay Innovative product ahead of competititors SURUEY DESIGN FOR A SUCCESSFUL SOLUTIONS STRATEGY If your solutions strategy your business priority, use the ClearAdvantage approach to create a culture that supports it. We have defined the following key success factors - and the capabilities that drive them. CUSTOMER UNDERSTANDING SAMPLE CAPABILITIES: • Understanding the customer perspective • Customer insight INTEGRATION / COLLABORATION SAMPLE CAPABILITIES: • Collaboration • Cross-functional connectedness • Knowledge sharing SCALABILITY SAMPLE CAPABILITIES: • Scalable customization • Courage not to please every customer INNOVATION SAMPLE CAPABILITIES: • Orientation towards learning • Recognition of the need for change • Tolerance for failure Using the ClearAdvantage approach, your employee survey can become a strategic tool to assess whether your organization has the critical capabilities it needs in order to execute successfully on its business priorities. mCEB TO LEARN MORE ABOUT CEB'S ClearAdvantage APPROACH, VISIT www.cebglobal.com/workforcesurveys WHAT THE BEST COMPANIES DO @CEBSURVEYS A [email protected] 1.866.754.1854 ALIGNM ONMENT GAGEMENT