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Advertising Trends 2013

TRENDS TO WATCH IN ADVERTISING 2013 Dinect Mail Trends EXPENDITURES 52.7 IN THE UNITED. 2012 2.7%| $168.5 BILLION PERCENT IN DIRECT MARKETING POSTCARDS * AMONG MAIL PIECE TYPES, POSTCARDS ARE MOST LIKELY TO BE READ 52.5% ARE READ YEAR MOST LIKELY TO RESPOND TO A DIRECT MAIL PIECE ? 8 22-24 OLD REGULAR STANDARD MAIL FIRST-CLASS MAIL NONPROFIT MAIL Vs. MOST LIKELY TO BE READ Internet Trends SA 93 MILLION ADULTS VE REDEEMED AN ONLINE COUPON 2012 THE AVERAGE INTERNET USER SPENT 123 MILLION ADULTS 20.4 HOURS/WEEK ) BOUGHT SOMETHING ONLINE 74% 59% EMAIL IS THE PREFERRED A ONLINE PURCHASING REDUCES BUYING IN RETAIL STORES BROWSE IN RETAIL STORES BEFORE COMMUNICATION METHOD BUYING ONLINE BETWEEN RETAILERS & CONSUMERS THE INTERNET WILL EXPAND AS PHYSICAL ITEMS SUCH AS CONSUMER "THE WEB OF THINGS" DEVICES AND PHYSICAL ASSETS ARE CONNECTED TO THE INTERNET. Seanch Trends 2012 2010 LEADING OBJECTIVE OF LEAD GENERATION 1 DIRECT SALE PAID DIRECT SALE 2 LEAD GENERATION SEARCH 47% PAID SEARCH CLICK SHARE FOR SMARTPHONES MARKETERS INDICATED THAT THE RISE IS INCREASING OF THE MOBILE INTERNET IS HIGHLY SIGNIFICANT FOR SEARCH MARKETING. Email Trends @ 2013 216 MILLION CONVERSION EMAIL ROI O RATE O EFFECTIVENESS EMAIL USERS THE LEADING FINANCIAL METRICS COMPANIES USE TO JUDGE EFFECTIVENESS. 4% 88% HAVE 28-39 CHARACTERS SUBJECT HEADLINE (HIGHEST CLICK RATE) CHECK EMAILS VIA MOBILE PHONE DAILY O) motile Trends 46 MILLION 2013 U.S. RETAIL SALES $38.4 BILLION U.S. ADULTS WILL USE MOBILE COUPONO M-COMMERCE WILL REACH BRANDS 14.1% 19.2% 21% WILL CONTINUE TO INNOVATE & CATER TO THE NEEDS OF MOBILE OWN BOTH USE SMART PHONE USE SMARTPHONE SMARTPHONE AND TABLET TO FIND A STORE'S TO ACCESS COUPONS LOCATION IN AN EMAIL AUDIENCES. THE MOST COMMON WEB ACCESS DEVICE WORLDWIDE IN 2013: *** MOBILE *** VS. P.C. Social Media Trends MORE CUSTOM NETWORKS 2012 2/3 OF CEOS USE FACEBOOK'S LOGIN MECHANISM 1 IN 5 MINUTES PROVIDING CONTENT AS A GATEWAY SPENT ONLINE ARE SPENT ON: TO DISTRIBUTE THROUGH TO SMALLER, MORE FOCUSED SOCIAL NETWORK SOCIAL MEDIA 49% 84% 20% SA LIKE COMPANIES THAT OFFER COUPONS ON VE SOCIAL NETWORK SITES MARKETERS USE SOCIAL MEDIA COMPONENTS IN THEIR CAMPAIGNS BUY A PRODUCT BASED ON A POSITIVE SOCIAL MEDIA POST 20% IN 2010 BROUGHT TO YOU BY: A STRATEGIC AMERICA Source: DMA Droct Marketing Association Fact Book, 2013 STATES SPENT

Advertising Trends 2013

shared by mkbach on Sep 20
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A closer look at six advertising trends to watch this year: direct mail, Internet, search, email, mobile and social media.

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