Advertiser's Guide To Mobile

ADVERTISER'S GUIDE TO MOBILE presented by: Startapp Mobile Users are Mobile Searches vs Desktop Searches READY TO ACT. 120 113 only around 20% 100 50% 86 80 77 62 64 60 of desktop searches ÁRE LOCAL of mobile searches ÁRE LOCAL 55 46 most search actions occur within... 31 20 20 one week one week 2011 2012 2013 2014 2015 2016 2 3 Consumers say that "THEY NOTICE" mobile ads out of MOBILE TARGETED AND OPTIMIZED CAMPAIGNS see higher clickthrough rates. 11.5% 1 out of 3 AD-VIEWS Angy e are result in a click! G Arers Fa at Ak co Tu TOP 3 MOBILE SEARCH BREAKDOWN Data percentages refer to smartphone mobile searches Q Automobile O30% OF TOTAL 'CAR' RELATED SEARCHES ARE MOBILE % of automobile searches were at the dealership 18-24 Mobile auto user 16% demographics 59% 20% of total car buyers researched the car on a smartphone 51% of mobile auto searches resulted in a purchase 25-34 31% 36% 35-44 50%. of all 'car brandď searches were 'FORD' 24% Ford OHONDA OOTOYOTA ONISSAN 0 45-54 14% Top 3 reasons 'Auto' searchers engage with mobile ads 64% 15% 62 5 55% 39% Ad targeted U to what i was searching for 55+ Ad with a Ad with a coupon Ofamiliar brand ------ ----- ----- ONLY 6% OF THE AUTO INDUSTRY HAS MOBILE FRIENDLY SITES Q Travel 60% MOBILE HOTEL BOOKINGS WERE FOR THE SAME DAY Mobile travel user demographics % use their smartphone 18-24 18% 85% while traveling | 75% noticed mobile travel ads * 33% clicked on the ad 44% of mobile travel searches resulted in a purchase 25-34 27% 48% 21% 27% 22% 17% 16% 35-44 Travel search by the Brand Expedia priceline.com travelocity KAYAK 45-54 16% Top 3 reasons 'Travel' searchers engage with mobile ads 73% 7245 59% 52% 18% 55+ Ad locally to me Ad that offer coupons Ad that feature a brand I know ONLY 8% OF THE TRAVEL INDUSTRY HAS MOBILE FRIENDLY WEBSITES Q Restaurant 30-50% OF ALL RESTAURANT SEARCHES ARE MOBILE Mobile Restaurant user 18-24 demographics 18% 84% of mobile restaurant seekers make a selection within the day IE 64% of mobile restaurant seekers convert within the hour 25-34 26% 35-44 215 69 M+ SUBWAY 50%+ of all 'fast food' eat fresh. SUBWAY eat fresh. + 70%+ of all 'fast food' 21% 69 % mobile searches mobile searches 45-54 17% Top 5 reasons for visiting a restaurant after searching by device: 48% Had a specific area / restaurant in mind 55+ 78% 65% 48% 27% 19% 31 Type of food I wanted Close to my current location Restaurant within my price range It had good reviews ADVERTISE YOUR BRAND with StartApp.com presented by: Startapp mobilepathtopurchase.com/content-page plus.google.com/+ThinkwithGoogle/posts/adYjh7mY7F screenwerk.com/2012/10/01/google-50-of-mobile-search-is-local googlemobileads.blogspot.com/2011/09/new-search-data-reveal-that-when-sun.html torsionmobile.com/2012/01/19/desktop-vs-mobile-searches-what-you-need-to-know mdgadvertising.com/blog/wp-content/uploads/2012/07/top_five_industries_to_go_mobile_infographic.jpg Numbers in BILLIONS