80% of business owners open and read emails before 12pm

Subscriber Preferences Survey 2012 Email marketing specialist, Inbox Insight, recently conducted a survey to an audience of 500 small business owners and MD's regarding their behaviour when responding to email bulletins. Is there a specific time that you read emails/would prefer to receive emails? Before 10am 10am to 12pm to 2pm 2pm to брт to 12pm брт 10pm 62% 18% 4% 9% When considering the subject line of an email, which of these would you most agree with? I will only open the emall is the I will open the email if the bulletin The subject line has a big influence over subject line is usually provides good content...26% appealing,.,20% my decision to open the email...47% I rarely open up email bulletins.7% Where do you mainly read your emails? Smart Desktop computer 62% Mobile Webmail Tablet Laptop 23% Phone Phone 0.1% 2.7% 5.9% 6% What would be your main reasons for unsubscribing from an email? TOO LACK FIND CHANGE FREQUENT UNFAMILIAR BRAND REPEATED PRIVACY OF INFO IN CONTENT RELEVANCE ELSEWHERE CIRCUMSTANCE CONCERNS EMAILS 48% 62% 29% 71% 6% 17% 25% Is it important to know what is happening Privacy of it is Don't to your information Yes mind when submitting it? 45% 50% 5% Do you like to know what information is being held about you by seeing it on a pre-populated form? Yes... No... Don;t 79% 7% know.. 14% Do email incentives (free guides, whitepapers and prize draws) encourage you to respond? Yes ... 68% No ... 32% Survey completed and results compiled by Inbox Insight (www.inboxinsight.co.uk) Inboxlnsight