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8 Segmentation challenges in B2B marketing

FOOD FOR THOUGHT Eight segmentation challenges in B2B marketing 1) 5) Complex decision making- exactly whoare you segmenting? Personal relationships can outweigh other factors 2) Rational decision B2B buyersare longer-termbuyers making- what are the needs? 7) More complex product needs require more tailored approaches Business markets are less drivenby innovation and reappraisal (4) Fewer customers Fewer distinct equals smaller segments behavioral and needs-based segments Read more about segmentation at - www.b2binternational.com/publications i3m

8 Segmentation challenges in B2B marketing

shared by dq335514 on May 03
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Food for thought - 8 segmentation challenges in B2B marketing including: complex decision making exactly who are you segmentating

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