8 Questions to Ask Before Working With a Marketing Agency

8 TIPS FOR FINDING THE BEST MARKETING AGENCY DOES THE AGENCY HAVE A BROAD SKILL SET - You want to be sure that the agency you choose can do everything from social media management to web design DOES THE AGENCY PRACTICE WHAT THEY PREACH If an agency claims that it's great at web design, but their site is atrocious, you might want to rethink a formal contract DOES THE AGENCY MEET DEADLINES Every successful marketing strategy needs a project timeline, so make sure your agency is capable of hitting it WILL THE AGENCY LISTEN TO YOUR NEEDS - You should only work with an agency that is willing to listen to and consider your ideas and concerns DOES THE AGENCY SEE THE BIG PICTURE - You need an agency that focuses on your company's continued revenue growth and customer retention - WHAT DOES THE AGENCY KNOW ABOUT YOUR COMPANY If the agency does't know the ins and outs of your company, then it probably wor't be able to provide the best marketing strategy - ASK FOR REFERENCES - Talk to some of the agency's current and past clients to make sure they're worth hiring ASK FOR STATS, NOT TROPHIES - Awards are great, but ask if the agency can provide numbers to prove its success FUSION 360 - http://www.marketingprofs.com/articles/2013/11261/nine-key-things-to-look-for-in-an-agency-partner - http://www.forbes.com/sites/capitalonespark/2013/12/18/5-things-to-look-for-when-hiring-your-marketing-agency/ - http://smallbiztrends.com/2013/11/questions-ask-hire-a-marketing-firm.html - http://contentmarketinginstitute.com/2014/02/choose-right-content-marketing-agency/