8 Effective Real Estate Digital Marketing Strategies (Infographic)

MAXIMUM WEBSITES Real Estate 8 EFFECTIVE DIGITAL REAL ESTATE MARKETING STRATEGIES In the real estate game, strategy is paramount. Here are 8 effective digital marketing strategies that can help you meet and exceed your 2015 sales and marketing objectives. They aren't effortless, but they sure beat index card lead files and telemarketing. SCHEDULE YOUR MARKETING OBJECTIVES. Marketing online is so important. 45% Less likely to come up with new ideas when individuals are under pressure. The solution? 0000 Before things become stressful, carve out a time each month to plan your marketing strategy for the month, including deadlines for when certain marketing objectives should be performed. 3. INVOLVE CLIENTS AND CUSTOMERS IN CROWDSOURCING. When you need insight and fresh ideas, why not go to the public for their input? Anytime you spotlight others, you're automatically going to attract attention, not only from those you involve, but also from others in their spheres of influence. Crowdsourcing is a wonderful way to generate genuine enthusiasm about your business, so work to include it in your marketing strategy regularly. PUT HIGH PRIORITY ON CREATIVITY. Be creative, and be willing to set yourself apart. When all other agents appear in their website photos wearing their red power shirts with black jackets, be the brave soul in a white suit with a sky blue shirt. Hey, if you can pull it off professionally, go with the sky blue and lemon Hawaiian shirt. Go ahead. Make waves. 29 FILL YOUR WEBSITE WITH CALLS-TO-ACTION. small business websites don't 70% effectively employ calls-to-action? Not only had that, but Research by Content Marketing Institute confirmed that 82% don't even link to social media. That's unthinkable! Never waste a well-designed site by failing to direct visitors to take the next step. REACH OUT BY SHARING KNOWLEDGE AND EXPERTISE. In all honesty, the real estate game is a team sport. Use every opportunity to assist other agents whenever possible; you may need their good will down the road. One great way to achieve this is by sharing your own knowledge with others. Be a team player whenever possible. STAY ETHICAL AND POSITIVE ON SOCIAL MEDIA. One of the easiest ways to shoot yourself in the foot is by being negative, argumentative, or unethical on public social media outlets. Stay in the professional zone at all times in public; the truth is, you're always on. ztfo Once you embrace this fact, you can use your social media presence to generate more positive attention than ever. USE EMAIL MARKETING TO KEEP YOUR BUSINESS VISIBLE. In 2014 Research by eMarketer, email marketing was named the most effective digital marketing strategy in the United States for retaining existing customers. More people actually click through emails received at 6 AM than any other time of day; emails received on Saturday also received much more attention. Studies by HubSpot MAKE SURE YOU CAREFULLY ANALYZE YOUR RESULTS OVER TIME. According to a Focus survey conducted in 2011, individuals admitted they hadn't fully explored the benefits of their marketing automation, and less than 25% were actually enjoying the full benefits of these digital tools. Why spend all your time building digital marketing game plans without finding out how each one has scored during its projected time frame? Let your results direct your efforts, and don't waste time by failing to exercise due diligence. Digital marketing has the potential to make life so much easier while making your real estate game much stronger. Explore these points and find yourself winning at the game of real estate. POWERED BY: CREATED BY: MAXIMUM WEBSITES Real Estate JG Turnkey, Powerful Real Estate Marketing Websites and Services DIGITAL MARKETING maximumresites.com [email protected] REFERENCES: http://www.keyorganization.com/time-management-statistics.php#email http://www.logocontestreviews.com/informative-crowdsourcing-infographics/ http://newmedia4agents.com/blog/6-real-estate-digital-marketing-strategies-work http://thefuturebuzz.com/2010/01/04/digital-marketing-strategy/ http://www.nowmarketinggroup.com/use-a-call-to-action-website http://www.hubspot.com/marketing-statistics