7 Ways To Attract Affluent Clients

WAYS TO ATTRACT AFFLUENT CLIENTS Develop your Premium mindset These might be just thoughts, but for most people these thoughts are as solid as a brick wall. A key step in moving towards attracting premium clients and selling premium programs is to identify and break down those thoughts that are holding you back. Until you do, it's unlikely you'll ever really take the kind of actions needed to successfully sell premium programs. Build a profile of your ideal customers Customer circumstances include the specific situations, problems or opportunities that would compel people to buy your products or services. When developing your target profiles, it is important to be as specific as possible. Demographics and psychographics include things like age, sex, income, location, company size, industry, and emotional buying triggers. Determine the right message Most companies make the big mistake of focusing their marketing on product and service features alone. People don't buy your products and services because of the features alone; they buy them because of the benefits and advantages that those features will provide and how the product or services will make them feel. You can gain a strategic advantage in the marketplace if you focus your messaging on the ideal results your product or service will deliver and how it will make customers feel. Establish trust and credibility Some highly effective ways to establish trust with high-end prospects include the use of media, credible introductions and endorsements from key influencers. Choose the right channels Some high-end clients can be reached easily through online marketing campaigns and traditional media. Others will primarily be influenced through event marketing or referrals through their network. Test different media and channel combinations until you find the right mix for your audience. Raise your fees When you set your fee too low, your ideal clients, the ones who are really motivated and dedicated to getting what they want, might not take you seriously because high-end clients who expect the best won't see the value. Value to lead-generation product Build a strong relationship and result in attaining high end clients. Remember that high-end buyers are not looking for CHEAP gifts. They want you to move them, serve them, and show them your class!