7 Surprising Ways to Make Your First eCommerce Sale

7 SURPRISING WAYS to make your first ECOMMERCE SALE Launched a new online store but struggling to make any sales? You're not alone: DID YOU KNOW? In 2014, 21% of all US small business owners said that attracting new customers is a challenge for them That makes it #1 challenge among small businesses Open The big guys are struggling, too: Only about 8% of total US retail sales came from online purchases last year Less than $19 billion of the total $231 billion sales pie So how do you make sales in eCommerce when odds are not on your side? Use these 7 tactics to get your first orders coming in: 1 The Triple F 5 The Big Brother 6 The Twitter Stalker 2 The Facebook Status Secret Tactic 3 The Facebook Groups 4 The Pinterest Salesman THE TRIPLEF Leverage the potential of Friends, Family and Fools 86.9% 86.9% of people say they would trust a friend's recommendation over a review by a critic 75% 75% of people don't believe that companies tell the truth in advertisement How to do it? Write down a spreadsheet with the names of all your friends and close relationships that might be potential customers. Include their contact details and a column Contacted: Yes/No. Get in touch with them and tell them the story of your brand and how the product came to be. THE FACEBOOK STATUS Make your first sale with a Facebook status 62% 75% f 62% of all online shoppers read product-related comments from friends on f 75% of these shoppers click through to visit the retailer's site Facebook How to do it? Post a Facebook status with a nice visual of your product, a scarcity element like “just 10 left" and a preferential price for your Facebook friends like "just $19". THE FACEBOOK GROUPS Use Facebook communities for targeted outreach 38% 38% of online shoppers have shared comments with friends about products they have purchased Social Buyers = Sharers 81% are social sharers too and post to Facebook 2.6 times more often How to do it? Prospect potential Facebook groups that seem like a good fit for your product niche. Find out who the group admins are and private message them with an exclusive promotion of your product for their group ONLY. 4 THE PINTEREST SALESMAN Find potential buyers on Pinterest & use direct message to contact them 2 Million 93% 96% 93% use Pinterest 96% use Pinterest to 2 million people post products to Pinterest every day to plan purchases gather product information How to do it? 1. Prospect 2. Find their contact details 3. Sell via users direct message Find followers of Pinterest boards with similar products to yours. Find their contact details by searching for their profiles or using a Google reverse image search on their Pinterest profile photo. Write to them. THE BIG BROTHER Offer a personalized discount to your clients 4% of marketers and 90% of agencies agree that Use People Search in Kissmetrics to target users that have viewed a specific product on your store. Send them an email with a big discount of that product. Make them feel special by including a personal message. "personalization of the web experience is critical to current and future success." Tell them they have 24 hours or less to get the offer or you'll give it to someone else Email subject lines that convey a sense of urgency have open rates that are much higher than normal, according to a recent report by MailChimp. @ Impact on Open Rate in Standard Deviations 0.79 Urgent Breaking Important 0.68 0.55 0.31 Alert 6 THE TWITTER STALKER Discover targeted sales opportunities with a Twitter search Where are social media influencers most active? I have an account I post more than once per week f 92% 83% 88% 71% >> 76% in | 27% You 74% Tube 7% How to do it? Use Topsy or BuzzSumo to discover topics related to your eCommerce products that get the most attention. Find influencers that tweet about them and are likely to buy your products. Get in touch with them. 7 SECRET TACTIC 7 NOT-SO-TYPICAL TACTICS Find out what's the secret tactic and TО МАКЕ YOUR FIRST ECOMMERCE SALE download a FREE 55-page eBook that explains how to apply these tactics here: wooguru.net/ecommerce-sales Sources 1. http://wooguru.net/ecommerce-sales 2. http://www.monetate.com/blog/the-tipping-point-for-personalized-website-experiences/ 3. http://innetwork.net/2013/02/influencers-why-you-should-add-them-to-your-social-media-campaign/ 4. http://www.shopify.com/infographics/pinterest 5. http://www.grabstats.com/statmain.aspx?StatID=505 6. http://www.marketingprofs.com/charts/2013/12222/email-subject-line-words-and-tactics-that-boost-open-rates 7. http://www.sociablelabs.com/hs-fs/hub/152867/- file-18042759-pf/docs/social_impact_consumer_study_-_sociable_labs_3-25-2012.pdf >>> 2.