7-Best Practices for Effective Global Communication

7 BEST PRACTICES FOR EFFECTIVE GLOBAL COMMUNICATION 1 Centralize Global Commuication For the greatest level of efficiency and control of global corporate communication, staff and resources should be centralized. Strategic planning of communications is improved when legal, finance and human resources are all centralized and can closely cooperate. 2 Manage Media Relations Locally Managing media relations requires both developing relationships with local journalists and understanding cultures, customs and geography. Consequently, it is difficult to centralize global media relations. Companies should continue to use press release and other global services to broadcast messages, in addition to hiring local media insiders or global communication agencies. Localize Content When Necessary 3 While maintaining the integrity of a global brand is paramount, global communication specialists must customize messages, when necessary, to ensure that the messages are understandable and relevant to local markets and audiences. Construct an Informal Global Communication Network When resources are limited, an informal global communication network composed of volunteers from various company departments can ensure the success of communication strategies so that messages will be correctly received and interpreted in different cultures, languages and countries. These networks are often used to proof and edit drafts and source local printers and other vendors. Make Strategic Use of the Internet The Internet is valuable for disseminating information rapidly, simultaneously and inexpensively and for maintaining the integrity and consistency of a message. Make use of Youtube, Facebook, Twitter and other platforms to communicate with employees and stakeholders. Build Positive Relationships Global companies must maintain positive relationships with local leaders and NGOS in the communities where they do business. Corporate communication professionals must be attentive to NGO agendas by monitoring them through the media and online. Corporations must work with NGOS to address their concerns and correct any misinformation. Enhance Global Reputation Corporate Social Responsibility and philanthropic programs that address legitimate local needs are important investments to enhance global reputation. 24hourtranslation 24hourtranslation.com 866-371-4863 ©2015 24 Hour Translation, LLC