5 Ways Keyword Focus can Hurt Your SEO

5 Ways Keyword Focus Can Hurt Your SEO We all know that keywords play an important part in SEO for any company. But did you know putting too much import on them can actually damage your SEO efforts? Here are some ways that a heavy focus on keywords can be detrimental to your SEO strategy: It puts the search engines before the customer 1. Your SEO strategy needs to be made with your potential customers in mind, NOT the search engine. It won't matter where you're ranked if no one wants to read your content. It takes up time and resources 2. The time you spend hyper-focusing on keywords is better spent building your brand and business. Keywords should be a small part of your work, not the majority of it. On its own, it doesn't indicate success You could be ranked number I for all the keywords in the U. world, but it wouldn't matter if it didn't bring in customers. Don't forget the most important metric – sales. Keywords are becoming more difficult to precisely track 4. Location didn't used to matter when it came to Google T. searches. Now non-location related phrases will have different results in different places. It limits you immensely 5. If you are focusing on using your content to rank for a specific phrase, you are keeping Google from ranking your site for other relevant terms, which will cause you to lose traffic. Does your SEO need work? Get the help you need from professionals you can trust at Six Degrees Digital Media. Contact us today to learn what we can do for you. Source: http://www.semrush.com/blog/why-solely-focusing-on-keyword-rankings-could-harm-your-seo/ SIXDegrees (520) 572-2390 Digital Media Digilal Media WWw.SixDegreesDigitalMedia.com