5 Facebook Marketing Tips for Frustrated Social Media Strategists Looking to Improve

5 FACEBOOK MARKETING TIPS 1. Boosted Posts Boosted Facebook posts are effective for small businesses and startups. In 2014, Space Walk of Gatesville, Texas purchased an inflatable water slide. The results of the $20 boost: 8 reservations at $300 a session in 7 days 4,500 people reached 1,000 post likes $2,400 of total revenue 2. Audience Insights Audience understanding leads to an improved content strategy and ROI. Facebook's Audience Insights allows brands to see what customers interact with most: Custom-made Specific topics of interest Shared videos Promotional contests images and photos 3. ActionSprout for Email Acquisition Company pages are rarely visited. ActionSprout places a specific acquisition action directly in the News Feed. NEWS Instead, users prefer to stay exclusively on their News Feed. All that's required for use is an email address. 4. Website Custom Audiences Creativity with targeting leads to better customers. Website Custom Audiences helps brands target those who've already visited their sites. 5. Digital Public Relations Facebook has over 1 billion reporter profiles and Facebook Graph Search makes finding their details a breeze. Through PR, a company can position itself as a reliable source for newsworthy knowledge. FUSION http://www.socialmediaexaminer.com/facebook-marketing-tips-from-the-pros/ CI)