Click me
Transcribed

5 Core Signals Surrounding Modern Link Building

5 J Core Signals for Modern Link Building Link building has changed a lot over the recent years, but have the core principles changed? O Anchor Text Google is slowly moving away from anchor text, nevertheless, it still plays a large role. There are still problems with a few manipulative linking tactics that have yet to be dealt with. Domain Level 2) The domain level of a link has become increasingly more important over the last couple years. So much so, that a small site can be entirely backed by one crazy strong link, and rank well because of that link solely. 3 AI/Machine Learning This part is a little creepy to think about, but it's part of Google nonetheless. For the last few years their Al has become increasingly more refined and Google found a way to incorporate human thought patterns and feelings into the algorithm. Site Quality > Link Profile Value 4. Google has been placing more and more weight on the quality of the site and not on the value of its link profile. It's not too uncommon that you'll see a site with lower value, but higher quality, placed above a site with higher value (value in terms of a link profile, not of the site itself, just to be clear) and lower quality. 5 Social Activity Google denies they use social signals and the architecture of every major social media outlet backs it up that (all nofollow links). However, social media does play a large role in SEO, in that great content is something that people want to share and Google will pick up on the attraction to the reader. Infographic By: Nick Wilson Sources: https://moz.com/blog/how-much-has-link-building-changed-in-recent-years http://googlewebmastercentral.blogspot.co.uk/2011/05/more-guidance-on-building- high-quality.html http://www.convinceandconvert.com/digital-marketing/do-social-signals-drive-seo/

5 Core Signals Surrounding Modern Link Building

shared by Nwilson7324 on Jun 21
45 views
0 shares
0 comments
Link building has been around since the start of SEO back in the 90's. However the core signals that define modern link building have changed, but not in the way you'd think. Signal 'A' wasn't repla...

Writer


Source

Unknown. Add a source

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size