The 5 Core Elements of Online Content Marketing

THE THESOOLINE CONTENT CORE ELEMENTS OF MARKETING BUSINESS BLOG ЕВООKS G WHITEPAPERS Blogging is extremely useful for connecting with your audience, expanding your brand's online presence, and acquiring new customers. There is also a strong correlation between blog post frequency and customer acquisition. These longer content pieces often take more time and resources to produce. Generally, a prospect must complete a form on a landing page before they cản download the content, thus instantly converting them to a business lead. Because their production is more extensive, eBooks and whitepapers are considered premium content marketing offers. WEBINARS Webinars (aka web conferences) are live, interactive online meetings in which viewers are often encouraged to ask questions. Webinars are great for promoting new content pieces. VIDEO & WEBCASTS Thanks to the increasing popularity of video-friendly mobile devices and social sites like YouTube, video marketing is finally gaining momentum. Studies have shown that those who view video are much more likely to make a purchase than those who do not. Webcasts & podcasts contain visualaudio content that can be downloaded and listened to at any time. Though lacking the element of interactivity, they can be broadcast to reach a very large audience. EMAIL MARKETING Still the most popular form of online content marketing, many businesses are using eMail marketing as more than just a direct sales channel. Both B2C and B2B marketers are using eMail as an efficient and cost- effective way to provide valuable, relevant content to prospects and customers. Blogs draw traffic to site and promote premium content pieces Premium content generates leads and öffers customers useful information Further promote premium content and blogs with video BUSINESS BLOG WEBCASTS EMAIL EBOOKS & Use as complement to premium content to move prospects down the sales funnel WHITEPAPERS Nurture new leads with custom email campaigns tailored to fit their needs and timed to guide them down the sales funnel CTA at bottom of blog links to eBook, "How to Choose the Best Widget for Your Needs. Conducts online search & discovers your company blog post "Best Widgets for Every Budget." Customer wants to purchase a Widget. Watches webinar, asks questions during the live presentation. Decides to take a look at your website to investigate further. Customer begins to receive email because they signed up for eBook. One email anounces an upcoming webinar. Views promotional video on product page. Decides to purchase Widgets from your company. Happy, informed customer with a brand new Widget and a new relationship with your company WANT MORE INFORMATION! ? DOWNLOAD OUR EBOOK TO LEARN MORE ABOUT DEVELOPING AN ONLINE CONTENT MARKETING STRATEGY Online Content Marketing This infographic brought to you by SYNECORE TECHNOLOGIES Follow us on Twitter @SyneCoreTech Read our Blog at engage.synecoretech.com http://www.synecoretech.com UEBINARS WEB VIDEO THE THESOOLINE CONTENT CORE ELEMENTS OF MARKETING BUSINESS BLOG ЕВООKS G WHITEPAPERS Blogging is extremely useful for connecting with your audience, expanding your brand's online presence, and acquiring new customers. There is also a strong correlation between blog post frequency and customer acquisition. These longer content pieces often take more time and resources to produce. Generally, a prospect must complete a form on a landing page before they cản download the content, thus instantly converting them to a business lead. Because their production is more extensive, eBooks and whitepapers are considered premium content marketing offers. WEBINARS Webinars (aka web conferences) are live, interactive online meetings in which viewers are often encouraged to ask questions. Webinars are great for promoting new content pieces. VIDEO & WEBCASTS Thanks to the increasing popularity of video-friendly mobile devices and social sites like YouTube, video marketing is finally gaining momentum. Studies have shown that those who view video are much more likely to make a purchase than those who do not. Webcasts & podcasts contain visualaudio content that can be downloaded and listened to at any time. Though lacking the element of interactivity, they can be broadcast to reach a very large audience. EMAIL MARKETING Still the most popular form of online content marketing, many businesses are using eMail marketing as more than just a direct sales channel. Both B2C and B2B marketers are using eMail as an efficient and cost- effective way to provide valuable, relevant content to prospects and customers. Blogs draw traffic to site and promote premium content pieces Premium content generates leads and öffers customers useful information Further promote premium content and blogs with video BUSINESS BLOG WEBCASTS EMAIL EBOOKS & Use as complement to premium content to move prospects down the sales funnel WHITEPAPERS Nurture new leads with custom email campaigns tailored to fit their needs and timed to guide them down the sales funnel CTA at bottom of blog links to eBook, "How to Choose the Best Widget for Your Needs. Conducts online search & discovers your company blog post "Best Widgets for Every Budget." Customer wants to purchase a Widget. Watches webinar, asks questions during the live presentation. Decides to take a look at your website to investigate further. Customer begins to receive email because they signed up for eBook. One email anounces an upcoming webinar. Views promotional video on product page. Decides to purchase Widgets from your company. Happy, informed customer with a brand new Widget and a new relationship with your company WANT MORE INFORMATION! ? DOWNLOAD OUR EBOOK TO LEARN MORE ABOUT DEVELOPING AN ONLINE CONTENT MARKETING STRATEGY Online Content Marketing This infographic brought to you by SYNECORE TECHNOLOGIES Follow us on Twitter @SyneCoreTech Read our Blog at engage.synecoretech.com http://www.synecoretech.com UEBINARS WEB VIDEO