5 Companies that are Rocking Social Media

5 Companies that are Rocking Social Media Here's how some companies are using social media in unexpected ways and engaging customers. Social Media tools like Facebook & Twitter are rapidly becoming a part of the corporate landscape. LISTENING Dell's Social Media Listening Command Center monitors more 22.000 DELL Dell-related topic posts. Dell Offers customer It identifies customer service issues as well as brand evangelists. support, help tools, and forums directly in Facebook. On Twitter, Dell's @DellCares profile is dedicated to addressing customer service issues. MORION'S SURPRISE While travelling, social media consultant Peter Shankman jokingly tweeted: "@Mortons - can you meet me at newark airport with a porthouse when I land in two hours? K, thanks." When he arrived at The PR ploy was convered on Huffington Post, CBSNews, Forbes, and dozens of other websites. his destination, Morton's employee was waiting for him with a steak meal. Morton's also offers videos about its locations and food on Facebook, as well as menus and reservations. RESOURCE SHARING UNİSYS Unisys built "My site" a social knowledge-sharing platform for employees to: build their credentials and network with colleagues. Its "Ask Me About" feature allows employees to offer expertise by using. #hashtags for skills and topics they can collaborate with others on. Within 18 months The company also uses 15.000 OO IO) Tube of the 23.000 global employees to recruit new employees. had used the tool. 24-HOUR CUSTOMER CARE KLM customer service on Twitter and To promote its new efforts to provide 24/7 Facebook, KLM created a living alphabet to respond to social media inquiries. 450 KLM KLM also invites The living alphabet was videoed and sent customers to employees out as responses on SUBMIT IDEAS social media. help up letters to spell answers to the questions on Twitter, Facebook and Hyves (a Dutch site). for improvement via Facebook on its Bright Ideas page. abc ENHANCED ENTERTAINMENT In an effort to promote its new program "PanAm", ABC is using social media to engage viewers. Tweeters can tweet using the hashtag #PanAm to Fans can create their own crew ID on Facebook. win a limited edition "PanAm" travel bag. Pandora has a dedicated "PanAm" radio station playing music from the era. ABC's page for "PanAm" includes behind-the-scenes tidbits and exclusive interviews, all sharable through social media. IS THIS OUR FUTURE? Brands are finding that social media still gives them an edge when they provide unexpected services through Twitter, Facebook and other sites. But what happens when everyone's offering customer service social site? Can we continue to be heard as in customers, or will our "Twitter wait time" be equal to what it is on the phone these days? Squirrly SEO makes your Wordpress give you SEO advice, as you're typing your articles. Squirrly SEO Plugin: www.Squirrly.co It also helps you find keywords that are easier to rank for, and it's Audit + Analytics features help you measure the impact and success of your articles. twitter: @SquirrlyHQ email: [email protected]