4 1/2 Things You Need To Know About Small Biz Marketing in 2014

1/2 THINGS YOU NEED TO KNOW ABOUT SMALL BIZ MARKETING IN 2014 AWeber surveyed nearly 1,500 small business owners and marketers to find out who they are, how they market and what they'll be up to in 2014. YOU'RE A MARKETING ARMY OF ONE 96% 91% have 5 employees or less of owners or CEOS serve as the primary marketer YOU'RE READY TO RAMP UP ONLINE TACTICS BUT YOU'RE CRUNCHED FOR TIME % that plan to increase use of % that spend less than 2 hours/week on 81% 89% 79% 57% 55% 74% 76% 60% TWITTER EMAIL FACEBOOK 52% 49% TWITTER BLOG FACEBOOK WEBSITE EMAIL BLOG WEBSITE YOU'RE STICKING WITH THE TRIED AND TRUE 22 1) Email Marketing 2) Word of Mouth 3) Social Media top ranked marketing channels for ROI IT'S OKAY TO ASK FOR HELP If you're in the other 88%, here are some simple ways to feel more confident and save time: 12% • Chunk Your Time - Focus 30 minutes per day on your marketing programs Work Your Networks - attend free events, talk to friends, friends of friends and read relevant blogs % of small businesses that claim to be online marketing “pros" • Automate - Schedule email marketing and other marketing programs in advance to save time for analysis and strategy READY TO TRY SOMETHING NEW? AWeber helps businesses increase sales & profits through its web-based email marketing tools. (OAWeber One in five plan to market using Vine, Instagram or Pinterest this year aweber.com EMAIL MARKETING DELIVERED OP