21 Incredibly Valuable Ways Marketers Can Use Branded Communities

MARKIT 21 INCREDIBLY MARKETING VALUABLE WAYS OMARKETING EVENT NDOUND MARKETERS CAN USE Buld your email database by asking members to subscribe BRANDED COMMUNITIES Promote upcoming events. Create content that attracts new visitors and members. ONGAGEMENT Branded customer communities are gold mines of opportunity for any marketer. GENERATION CUSTOMER LEAD PHAMEMENT And yet, many marketers avoid participating for fear of alienating the community with too much self-serving content. Perhaps they had a negative experience and were not well-received OROWTH REVENUE SALES Create a deeper sense of engagement with your brand, by the community for any number of Turn community members into qualified leads. reasons. But if done in the right spirit of learning and colloboration, marketers can unlock all Generate revenue by. creating demand in the community Share customer insights from the community with your sales organization. RSTMONIALS kinds of value within branded customer communities. SHARING HFERENCES NOUNCEHES SOCIAL CUSTOMER SUPPORT FEDBACK PRODUCT Buld relationships with customers and develop references. 10 Encourage members to share content on social sites. Create a bigger buzz 16 Encourage members to assist and help one another. by making major announcements in the community Gather product feedback from community members CREATION DEATION EXICUTIVE BREFINGS CONTENT PRODUCT EVENTS ONLINE TESTING PRODUCT 13 15 Collaborate with customers on riew product ideas Crowdsource greast original content from your community Have executives brief members on key topics. 12 17 Host webinars for the community Have members beta test newproducts and services. MAND ATW ADVOCAC SEO HETWORKING BRAND PEER Create greater brand affinity via the community. 21 18 Boost organic rankings with keyword-rich content the community creates on your site. Identify your best brand advocates. Let customers, prospects, employees and partners connect. This list is taken from The Online Community Playbook by TOPO and DNN. Download it here http://ow.ly/uJ7tZ D onn To leam more about the power of branded communities, read the DNN blog at www.dnnsoftware.com/blog