The 2014 Marketing Trends - All That you Should Know
2011 MARKETING TRENDS THE MARGANDS ALL THAT YOU SHOULD KNOW The 2014 Digital Trends Briefing, in association with consultancy, highlights some trends, challenges and opportunities which marketers need to be aware of during 2014. digital The report is based on a global survey of more than 2,500 marketers and Internet professionals carried out at the end of 2013. Findings include: A 5th (20%) of client-side survey respondents say that customer experience is the single most exciting opportunity for 2014, ahead of mobile (18%) and content marketing (15%). 1. 2. 3. Content marketing (24%) is the most exciting opportunity for B2B marketers, while mobile (22%) is first in the pecking Almost two-thirds of company respondents have a strong appetite for digital experimentation during the year ahead. order for B2C marketers. 4. Only 23% of company respondents believe they have the marketing technology they need to succeed. 2014 Marketing PRIORITIEŠ 47% 29% 98% DRAND Driving increased conversion rates Collecting, measuring and using behavior based data 46% of marketers plan to increase or maintain their spend in 2014 Increasing and improving brand awareness Top areas for increased SPENDING marketers said driving subscriber engagement is their primary lifecycle challenge Social Media Marketing Automation Marketing 100 61% 60 58% 57% 65% 60% 57% Data and Analytics Email Marketing Content Marketing 68% Marketers believe email is core to their business 49% are sending more than 500,000 emails annually. Email 42% 46% rarely/never use responsive design of marketers believe social is a core to their business 86% Social believe social efforts will do provide ROI 57% 80% have a dedicated social team of marketers using mobile believe mobile efforts do or will provide ROI 30% Mobile are using location-based functionality 47% have an app Designed by: Sources: Info Graphic http://success.adobe.com/en/uk/programs/products/digitalmarketing/1401-30364- econsultancy-digital-trends.html?s_cid=701200000021QZ0AAG&s_iid=70120000002ILMVAA4 DESIGN http://blogs.salesforce.com/company/2014/01/state-of-marketing.html
The 2014 Marketing Trends - All That you Should Know
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